Tourism Development In North And East Sri Lanka Tourism Essay

1. After 26 old ages of civil war, in May 2009, the Government of Sri Lanka announced it had defeated the separationist group the Liberation Tigers of Tamil Eelam ( LTTE ) . With the war over, Sri Lanka now faces several hurdlings to accomplishing sustainable peace, including the demand to turn to grudges of the Sri Lanka ‘s minority Tamil and Muslim communities that led to the eruption of war.A Additional post-conflict demands include reintegration of demobilized battlers, conflict-sensitive development in the war battered North and East of the island, and political and societal rapprochement. Though the war in Lanka is over the individuality struggle that preceded it may prevail in different signifiers until issues of power sharing with the minor parts due to over-centralization of State establishments, and abrasion of democratic administration are addressed. The current government ‘s preferable theoretical account of Reconstruction and peace edifice appears to be rapid tracking economic development and re-enactment as a solution to the struggle in Sri Lanka along the lines of autocratic democracy seeable in states like Singapore and Malaysia, where the province ‘s accent on economic development has trumped and muted ethno-religious individuality struggles. It was of import to originate attempts that would hold a touchable impact on mark communities in struggle affected countries in short tally while lending to long term touristry development. Constructing a new hotels is a more long term undertaking whose benefits of employment and escapade touristry in the countries affected by struggle in the past 30 old ages.


2. The purpose of this service paper is to analyze ways to development of touristry in north and east and how it would impact on mark communities in struggle affected countries, and it leads to sustainable peace in the state.


3. Unquestionably, present development activities will work out many of Sri Lanka ‘s socio-economic jobs. But the inquiry needs to be asked whether these developmental undertakings are good sufficient plenty to decide all the jobs the state is confronting today?

a. Supplying human-centered aid and back up the relocation of people who were displaced.

B. Contribution to the Reconstruction, rehabilitation and socio-economic recovery of hapless and struggle affected communities.

c. Development of wellness, instruction sector.

d. Development of substructure installations, motivate the investors to put and increase the occupation chances and it leads to up raise the life stranded.




4. Sri Lanka is a lower-middle income developing state with about one one-fourth of the population life below the poorness line. The civil struggle which had in between the Government of Sri Lanka and the LTTE increased poorness, peculiarly by sabotaging economic development and investing in the state for last three decennaries. Large Numberss of civilians have been displaced. Approximately 300,000 civilians were displaced by the escalation of the struggle over 2006-2009 and were accommodated in internally displaced people cantonments in North and East parts of Sri Lanka. The return of displaced civilians to their communities is good underway.

5. The struggle besides aggravated regional instabilities in economic growing and created major socio-economic jobs in rural countries particularly north and east. More than 75 per cent of people still live in rural countries and depend on traditional agricultural and piscaries based life styles.

6. Although Sri Lanka ‘s wellness and instruction systems are good compared to other regional states. In higher instruction there is a big spread between available preparation and the state ‘s demands. Lack of installations and services are of import issues. High out-migration rates due to instability and favoritism to other minority intellectuals, in the state.

7. Degradation of the natural resource base is a serious job impacting people ‘s supports, peculiarly in the North and east countries of Sri Lanka. Increases in population and inappropriate direction of the bing resource base are the chief grounds for the debasement.

8. Sing factors apart from above chief combustion issue is war victims in the North and E of the state, last three decennaries they have been under force per unit area and the ignored potion of the state. Due to war state of affairs they did n’t acquire those basic demands of their life, chiefly instruction, wellness and freedom. So they were control by the terrorist and they were forced to separatism motion of the state by terrorist. Resultant uneducated youth arm with arms. So authorities should understand the old state of affairs and turn to the job.


9. Tourism industry participants, both in Sri Lanka and abroad, agree to put in Sri Lanka and increase the figure of occupation chances in the sector. Why the Government should now get down to believe out of the box about the touristry sector and fix a strategic program for the following 10 old ages. Most of import of the grounds is our state ‘s alone and abundant natural resources and the cordial reception accomplishments of our people. Some of them besides believe that there should be a alteration in our trade name projection.Currently the war is over and we have an chance to bring forth employment rapidly by developing touristry to guarantee employment for young person particularly in conflict-affected countries and other parts of Sri Lanka. Tourism is a cardinal industry for economic development in Sri Lanka after the struggle ends.

10. Sri Lanka ‘s touristry industry has set a mark of 2.5 million tourer reachings by 2015, necessitating the development of at least 15,000 new hotel suites and major investing in large-scale resorts at new locations. The Jaffna peninsula and the Eastern seashore have the possible to absorb many new investings with the right mix of touristry merchandises and development planning. Presently the authorities has earmarked the east seashore as one country for touristry development as it has some of the island ‘s best beaches.

11. The authorities and industry should advance focussed events such as surfing competitions in Arugam Bay, a beach well-known for surfing on the E seashore, it is the 2nd best surfing beach in the universe second to Australia, and the cultural festivals in northern Jaffna. They should besides concentrate on development of little and average endeavors in Tourism sector as that would give employment and income coevals chances for people in conflict-affected countries.

12. In the publicity of touristry internationally, it is suggested Sri Lanka ideally should be represented as a rural vacation finish. This construct makes sense. It is a fact that in coming to Sri Lanka, visitants are motivated by the perceptual experience of beautiful virgin scenery, chances for rubber-necking, and relaxed gait of life. It is necessary hence to take history of the planetary tendencies in touristry, which may impact on the sector in Sri Lanka, and particularly on touristry flows to rural countries.

13. In the coming decennaries at that place will be stronger demand for more customized merchandises and services, every bit good as greater accent on value for money, personal fulfilment, dependableness and travel convenience. The Government should, hence, guarantee that those closer linkages exist between touristry policy and other policy countries such as humanistic disciplines and civilization.

Tourism in Sri LankaA

Organized touristry was institutionalized in Sri Lanka in 1996 and since so we have been sing a mean diminution. In the old ages of 2007 and 2008 there has been a diminution in reachings. In 2007, it was 494,000 and in 2008 it plummeted down to 438,400. The imputing grounds were the internal war against Liberation Tigers of Tamil Eelams and the planetary economic slack. Last twelvemonth, it has stabilized itself at 550,000.

However, tourer reachings in the last few months have seen a steady addition. For illustration, in January 2010, the reachings reached 50,000, which is 32 per cent addition against the same period in 2009. These are good marks and we could look frontward for a brighter hereafter.

Sri Lankan touristry is a complex and diverse sector of economic activity integrating many participants across the populace and private sphere. That is why we need to believe out of the box and work out a long-run program which would supply a consistent model within which the different parts of the industry could run, to make a development moral force that is greater than the amount of the single parts.

Key issuesA

gainst the current background, it is possible to place a figure of issues associating to the development of touristry in Sri Lanka.

First, there is an pressing demand for a clear, market goaded touristry scheme that directs the future selling and development of cardinal touristry attractive forces towards greater variegation and market enlargement. Such a scheme may connote significant authorities investing ( e.g. route development and upgrading, airstrip betterments, proviso of adjustment etc. ) to do touristry countries and attractive forces more accessible and appealing to a wider scope of possible tourer sections. By efficaciously be aftering, in conformity with market demands – a significant spectrum of visitants could be attracted and satisfied.

The bing attack is chiefly provide goaded and does non give due acknowledgment to demand tendencies, market range and fluctuations of assorted market sections. Such a market-oriented attack is peculiarly relevant in position of recent planetary events that have led to a lag in planetary travel and increased competition among finishs.

Issues for touristry industryA

The first of these issues is the demand to specify clearly the comparative functions of the private local and foreign touristry spouses in development determinations. The cardinal issue for all concerned is to acknowledge that the development determinations made by them do hold wider economic effects for Sri Lanka. It is hence imperative that investors recognize the deductions of their actions in the overall involvement of the long-term economic sustainability of the touristry sector.

The 2nd major challenge is the demand to develop human resources, peculiarly autochthonal forces, both for grounds of presenting quality services for tourers, every bit good as heightening general accomplishments of the local work force. Achieving these wide aims will potentially promote use of local providers and therefore heighten their productiveness. In this sense, the spin-off effects are obvious: for illustration, foreign exchange will be retained locally and farther income would be earned.

Third, there are jobs confronting the local touristry industries in Sri Lanka that are characterized by a big figure of little touristry endeavors. Although they serve utile maps in touristry ( e.g. the development of linkages, supplying personal service, etc ) , but for most of them, life is a day-to-day battle, with many of them runing at the border of endurance. They besides lack the needed experience to run touristry concern along modem direction rules. Even the nature of touristry demand renders them uncompetitive as they are unable to capitalise on the advantages that accrue from the economic systems of graduated table. The existent challenge is for them to develop selling schemes that would enable them to get the better of some of these troubles and thereby sell their merchandises. Again, their limited resource base makes this nonsubjective hard to accomplish.

Issues for GovernmentA

The traditional function of authorities is to explicate policy for the touristry sector. The focal point should now be changed to accommodate today ‘s market conditions. The challenge for the Government is to explicate touristry sector policies that best reflect the new thought.

Some of import countries need policy re-orientation. This could be done with the audience with local communities in the planning procedure and hammering partnership with the private sector. The policy issue needs to be linked to inventing feasible and reasonable options for financing touristry substructure. Another facet of policy re-focusing is the entrepreneurial development enterprises. In kernel, the policy should reflect placing ways in which the benefits from touristry activity can be spread more equally throughout the society.

Policy considerationsA

The Government should place all elements that are relevant to the long-run sustainable development of touristry. The development of the sector needs to be supported by big influxs of foreign resources ( e.g. fiscal, forces ) .

This brings us to an of import point, viz. , that touristry development can non be separated from other aspects of economic system, society and politic. Merely making national and regional establishments or be aftering organic structures responsible for touristry is hollow in the absence of the political authorization and equal resources to make their occupations. Here lies much of the troubles with developing touristry in Sri Lanka-resulting from ineffective policies. This holds the key to future progresss in touristry development in the part.

In the same manner that political support and adequate resourcing keep the key to Sri Lanka ‘s future touristry development, so excessively is the demand to educate the people. This can be done in a assortment of ways: by making in them an consciousness of the benefits of touristry, by leting them entree to entrepreneurial chances offered by touristry, allowing adult females a function in the industry, and possibly eventually giving them a sense of ownership in the sector.

Sri Lankan touristry policy schemes should take to right these lacks. It so means that the being of believable political, committedness on the portion of the Government is a sine qua non to the realisation of such schemes.

Sri lanka touristry sector reached exceeding grouth.

The colossal undertaking has been ushered in with rave reappraisals such as the New York Times and Daily Candy Washington D.C declaring Sri Lanka to be the No.1 topographic point for tourists in 2010. The article recommends Sri Lanka as the optimum tourer finish while extensively having Nilaveli Beach, Matara and Galle.A

“ All Sri Lankans should be proud that our state has non merely been featured in such a esteemed list but is besides ranked on the top topographic point. It comes as no surprise, as we as a tourer finish have an keen offering. The whole universe now has its oculus on Sri Lanka. ” Commented the Minister of Tourism, Hon Achala Jagoda.

Promotional Drive

Sri Lanka Tourism is utilizing “ Visit Sri Lanka 2011 ” as a alone selling and communicating tool to entice in tourers through merchandise development, publicity and communicating. The scheme encompasses societal web selling as a primary medium to pass on with possible tourers and entice them to the land of chance. Leading Television Stationss including BBC, Al-Jazeera, CNN and Discovery Travel & A ; Populating have gone full accelerator with telecasting Television commercials on Sri Lanka.A

As portion of this planetary communicating run, Visit Sri Lanka 2011 has projected an arrival figure of 703,000 tourers with the mark set to convey 2.5 million tourers by 2016. Several signature events are in line in position of Visit Sri Lanka 2011 ; Arugambay place to the highest tides in South Asia will for the first clip since the terminal of the struggle, witness the one hebdomad long surf festival in full force, with the engagement of over 150 surfboarders from more than 50 states. Sigiriya will come alive to an art and trade mela in June.A

Meanwhile the Hikkaduwa Beach Festival which now has a standing for being one of the most sought after beach festivals in the part will take to the shores of Hikkaduwa in July. The pilgrim’s journey of Kataragma, a festival on its ain is expected to see throng of foreign tourers by the Numberss. The wind festival, the Colombo Fashion Week, the Design Festival, Colombo Marathon and the International Chess Tournament are merely some of the events on the calendar. Concerts by international creative person like Sean Paul are besides in the grapevine along with groundbreaking shows by celebrated DJs such as Tiesto and Hedkandi.A

Infrastructure Execution

With the struggle behind us, Sri Lanka is refocusing on developing substructure and conveying the spotlight back on topographic points like Nilaveli Beach, Passikudha, Trincomalee and Arugambay. Today the authorities of Sri Lanka has directed all its attempts to developing these states to reconstruct them to the tourer friendly towns they one time were. At least 40 000 suites are expected to boom with 7000 in Kalpitiya entirely by the twelvemonth 2016. Kalpitiya is a new touristry development country, developed under the Ministry of Tourism.A

Sri Lanka Tourism is anticipating investings of over 3.5 billion USD, in order to construct the needed substructure to have 2.5 million tourers by 2016. The Dutch bay Kalpitiya will shortly be place to Sri Lanka ‘s 2nd International hotel concatenation, Six Senses which is opening up a epicurean resort affectingly titled Dutch Bay Resort with 60 Rhizophora mangle dress shop chalets will be located within the inland H2O organic structures with 20, two storey Signature Villas along the Lagoon.

Floating into chartless Waterss are some of the new undertakings that Sri Lanka Tourism has brought into being, which includes the transition of a former public-service corporation vas to a luxury locale for esteemed events. The ‘Jetliner ‘ officially used by the Sri Lankan Navy now docked at the Colombo Port is now designed to suit 600 riders and 160 vehicles at a clip. The vas has undergone a entire renovation supplying installations for events such as nuptialss, corporate maps, meetings, societal assemblages and a host of other activities.A

Another advanced thought turned tourist magnet is the first of all time unfastened deck metropolis circuit of the Colombo metropolis skyline. The unfastened deck coach gives riders a bird’s-eye position of the metropolis of Colombo – old and new. The visiting sites would include historic Buddhist, Hindu, Christian and Islamic spiritual, colonial heritage sites, Independence Square, National Museum and “ Janakala Kendraya ” ( national humanistic disciplines and trade Centre )

Relaxation of Travel Advisories

For foreign tourers to truly see the serendipity of Sri Lanka, the relaxations of travel advisories is indispensable. With the stoping of the 30 twelvemonth long struggle which resulted in relaxation of travel advisories, statistics from Sri Lanka Tourism show a singular hiking in tourer reachings. The British High Commission in Sri Lanka now regards it safe to go to the East every bit good as Jaffna.A A

“ We have been working really closely with all foreign missions to convey down the sensitiveness degrees indicated in their travel advisories. We have been really successful therefore far, it ‘s merely a affair of clip before other states relax their advisories, ” said Eranga Basnayake, Chairman of the Sri Lanka Development Authority and Sri Lanka Tourism Promotion Bureau.A

Increased Air Capacity

In add-on to the relaxation of travel advisories to Sri Lanka, there has been a important alteration in air hoses increasing their frequence of travel in to Colombo. Qatar Air ways and Emirates fly ternary day-to-day, Singapore Airlines flies daily, and at the same clip Malaysian Airlines and Air Asia increasing their flight frequence significantly.

The addition in air frequence comes in the aftermath of the increasing tourer reachings figures after the relaxation of travel advisories. The overall tourer reachings for 2009 increased by 2 per centum ; in an environment of the planetary fiscal crisis. The December 2009 figures entirely registered a 16 per centum growing when compared to 2008. The UK market recorded about 12 percent rise in reachings in December 2009, when compared to the matching month in 2008 and an overall growing of 0.3 per centum for the twelvemonth 2009.A

Top Ten Economies

Sri Lanka was ranked among the Top Ten Fastest Turning Economies, being eighth in the universe harmonizing to the Economist Intelligence Unit ( EIU ) of United States. As the planetary economic system would emerge in the recession, it is envisaged that Sri Lanka would enter a 6.3 per centum GDP growing rate that is 2nd merely to China, which will enter an 8.6 per centum in the Asiatic part. Presently the Sri Lankan stock market is ranked second-best in the universe. With these positive marks coupled with political stableness and higher capital and fiscal influxs will jump frontward the domain of economic prosperity.

Opening of the North and East

The gap of the North and East has helped Sri Lanka go a popular twelvemonth around tourer finish. The season for the South and South West is from November to April and the season for the East and North East being May to October.A

Hon Achala Jagoda Minister of Tourism said, “ Tourism is the lone industry which can convey rapid benefits for the state, particularly for the people who were enduring as a consequence of the 30 twelvemonth long struggle. With the gap of the North and East all the people who live in the country will be able to harvest the direct benefits that touristry has to offer.A

While we may non be big in size we stand tall in stature. We have the capableness to set on world-class events that will equal any of the universe super powers. We were curbed by an unfortunate security state of affairs in the state. Now, that state of affairs cease to be and we are able to travel fleetly frontward and tap into our true potency. “ A

The route building taking up to the E is now successfully completed, and it is honoring to see the roads filled with autos and tourers, both domestic and international, going to see the parts of the state which were non accessible for so many old ages. The gap of the North and East has significantly contributed to the state ‘s rich cultural diverseness and entree to identify archaeological sites.

It is doubtless the clip for Sri Lanka to harvest the benefits at manus after 25 old ages of discord. There is definite hope and chances on the skyline. It is clip for all touristry sectors to stimulate themselves, unite and work towards the development of this industry towards speedy and streamlined development.