The intent of this chapter is to reexamine the cardinal literature and the related theories sing the touristry industry. The focal point will be the medical tourism/healthcare services theories of fight. The cardinal findings are based on the pertinence of the literature to the intent and range of survey.
2.2 Main theories of Tourism
The research related to the touristry industry is associated with the two chief theories. These theories are related to the tourers dependence of traveling from one topographic point to other in footings of leisure, medical services, concern intent etc.
2.2.1 Modernization Theory
Tourism is a procedure of impermanent motion of people from developed to developing states from the position of the modernisation theory. The ability to see and understand other civilizations without abandoning the modern values and traditions will take to increase in the figure of tourers from the developed states. Tourists from the developed states are more likely to bask the civilization of the developing states within the construction of the modern societies.
2.2.2 Push-Pull Theory
Harmonizing to this theory, some people move because they are pushed out of their ain topographic point, others move because they are pulled or attracted to another topographic point. Ravenstein ( 1889 ) concluded that pull factors were of import than push factors. Oppressive Torahs, high revenue enhancements, bad clime and uncomfortable milieus forces people to migrate.
Persons wanting to hold leisure have the option of choosing a topographic point that best meets their criterions, and are attracted towards those topographic points because of what it has to offer. Thus pull factors are of import in finding the finish for a tourer. Traditionally, Europe attracts a big figure of tourers, but in the recent old ages, Asia have been pulling the tourers, due to its alone cultural and societal attractive forces. This theory frames the hypothesis that “ the greater the degree of pull factors, the greater will be the addition in touristry. ”
2.3 Tourism Industry of India
Tourism is the largest turning service industry in India, lending 6.23 % to the national GDP and 8.78 % to the entire employment in India. India attracts more than 5 million one-year foreign tourer reachings and 527 million domestic touristry visits.The touristry industry of India generated about US $ 100 billion in 2008 and is expected to increase to US $ 275.5 billion by 2018 at a 9.4 % one-year growing rate. The 2010 Commonwealth Games in Delhi are expected to significantly increase touristry in India.
2.3.1 Types of Tourism in India
a )Nature Tourism: India ‘s geographical diverseness consequences in assortments of nature touristry.
Foreign tourers are attracted by the natural beauty of India.
- Water falls in Western Ghats including Jog falls ( highest in India ) .
- Western Ghats
- Kerala Backwaters
- Hill Stations
- Wildlife Militias
B )Adventure Tourism: It has besides increased in recent old ages due to India ‘s clime and topography. Assortments of escapades on land, H2O and air can be found in India. The following are the types of escapade touristry in India:
- River Rafting
- Mountain Climbing
- Rock Climbing
- Boat Racing
degree Celsiuss )Wildlife Tourism: Bharat ‘s rich forest countries with alone species of wildlife attract foreign toursists for wildlife touristry in India such as the Ghana National Park and the Corbett National Park.
vitamin D )Pilgrimage Tourism: India ‘s celebrated cultural temples like the Golden Temple and the Char Dham attracts foreign tourers from all over the universe to see India.
vitamin E )Healthcare Tourism: Bharat is one of the top health care services supplier state in the universe with low cost intervention and high quality helathcare when compared to states such as the U.S.A. and the U.K.
degree Fahrenheit )Monument Tourism: Bharat is celebrated for its historic memorials all over the universe. Large figure of foreign tourers visit India to see the Taj Mahal, the Qutub Minar, Red Fort and the Gateway of India.
g )Eco Tourism: Bharat has a assortment of preserved natural countries which attracts tourers for eco touristry in India. The Gir National Park and the Kaziranga National Park are some natural preserved countries.
H )Beach Tourism: Bharat is besides celebrated for its beaches in Chennai, Goa and Mumbai. Tourists visit these topographic points to bask the beautiful beaches along the coastline.
2.4 Healthcare Tourism in India
Healthcare Tourism is one of the major turning industry in India. ‘The Economic Times ( 6 January 2009 ) reported that India ‘s medical touristry sector is expected to hold an one-year growing rate of 30 % , doing it a Rs. 9,500-crore industry by 2015. ‘ ‘The Indian Express ( 18 September 2006 ) estimations of the value of healthcare touristry to India are expected every bit high as $ 2 billion a twelvemonth by 2012. ‘
The cardinal advantages of India in pulling the foreign medical tourers are-
- Low Costss of Medical Treatment
- Availablity of advanced medical engineerings
- Accomplishment of International Quality Standards in Healthcare Services
‘The Chicago Tribune ( 28 March 2008 ) reported that Healthcare intervention costs in India are low in monetary value as compared to the intervention in U.S.A and U.K. ‘ The most popular interventions in India include – bosom surgery, bone-marrow graft, cardiac beltway, oculus surgery and hip replacing.
Indian health care service suppliers in India comprises of many Hospital groups like- Apollo Hospitals and Fortis Healthcare who are the major subscribers of India ‘s success in international market for healthcare touristry. Many Indian infirmaries have been certified from the British Standards Institute and Joint Commission on Accreditation of Healthcare Organisations. The Indian metropolis of Chennai has been declared India ‘s Health Capital because of its part of 45 % of medical tourers from abroad and 30-40 % of domestic wellness tourers.
‘The Economic Times ( 18 November 2008 ) reported that India has developed into a hub for medical tourers seeking quality health care at an low-cost cost. About 4,50,000 aliens sought medical intervention in India last twelvemonth. A cardiac surgery in India would be 9000 USD than the cost of 75000 USD to 100,000 USD in U.S.A. A spinal column surgery would be around 8000-9000 USD in India than the cost of 65000 USD in U.S.A. A joint replacing would be 8000 USD in India than the cost of 55000-65000 USD in U.S.A. ‘
Many Indian infirmaries are advancing their international quality of health care services by fall ining international accreditation bureaus to obtain the necessary blessings on safety and quality services.