The trends of the hospitality industry with special importance Essay

Background and Context

Introduction

This survey has analysed the tendencies of the cordial reception industry with particular importance on Tamilnadu where the research worker has aimed at assisting and turning the household concern. This is done to acquire a better apprehension of the Chennai ‘s market topographic point, along with many other of import metropoliss in the province doing it possible to travel on board on selected schemes to efficaciously make the local consumers.

As Mohanty ( 2008 ) says, Hospitality is all about offering and soothing person by all agencies to their demands. Good support from clients can be achieved by having and entertaining each and every individual invitee. In commercial context point of position, the word Hospitality refers to hotels, resorts, eating houses, nines, providing etc.

In today ‘s universe Economic Growth of a state depends on Hospitality industry along with Industrial and Agriculture. Tourism and Hotel sector is a widely spread outing and dining section in the market, and this industry offers immense occupation chances to Indians.

Due to globalization at that place has been huge growing in Hospitality section in India, particularly in the tube and widely distributed metropoliss. This has resulted in demand for good qualified and experienced campaigners from this field in India and Overseas. India has become a ideal topographic point of touristry and is the lone state in the universe with different civilizations, linguistic communications and diverse topography along with political stableness.

India has become the topographic point for Information engineering companies and as Purushottaman ( 2005 ) says India has propelled to the top of the universe in both Information Technology ( IT ) and Information Technologies enabled Servicess sector ( ITES ) . Many MNC ‘s from all around the universe have opened their operations throughout India particularly in South India. Initially Bangalore served as the Indian operations head office for many companies but so subsequently on Chennai, capital of Tamilnadu province is going a concern hub for major MNC ‘s. This is due to involvement of many aliens coming to India for concern development. As a portion of concern development, concern travels boomed to high and due to this the Hospitality sector developed along with more profitableness. About 50 % of tenancy in all the hotels in major metropoliss of Tamilnadu like Chennai, Madurai, Coimbatore, Trichy, Tuticorin, Tirunelveli have come from concern travelers. In this peculiar research, the writer has evaluated the development of the hotel industry with a focal point on above mentioned metropoliss in Tamil nadu, India.

The public presentation of Hotel Industry is back on its development and growing way as it had been in diminution for the past two old ages ( i.e. ) 2008 & A ; 2009 due to planetary economic recession, which affected the cordial reception concern in India. Harmonizing to HVS 2009 study, the foreign reachings have declined by 20 % in 2008 – 2009, ensuing in diminution of tenancy and public presentation of hotel industry throughout India. All the major metropoliss in India like Mumbai, Chennai, Delhi, Bangalore, and Kolkata had an norm of 10 % fringy diminution in tenancy rate. Harmonizing to FHRAI and HVS 2009 study, though the industry has faced diminution in public presentation, the demand for the industry will vastly turn from 2010 and has reported that an mean 5 % growing will be recorded from 2010. In Tamilnadu though the industry faced diminution in its capital, Coimbatore and Ootacamand has raised its position to go one of the 12 major metropoliss in India after the tube metropoliss. Harmonizing to HVS 2009 study, the tenancy rate of Hotels at Coimbatore, Madurai in Tamilnadu has increased by 5 % severally, though the industry on a whole has faced diminution. So this clearly indicates the rise of demand for Hotel industry in Tamilnadu. In Industrial aspect all the metropoliss in Tamilnadu has developed along different concerns. In last twelvemonth several new undertakings have been announced in Chennai, Coimbatore, Madurai, Ootacamund which is due to higher growing market and more are required to ease the current state of affairs. General tenancy rate and cost of suites is high in major metropoliss as the demand for suites have increased but so the figure of available suites is less than the demand ( HVS International study, 2004
) .

India economic system has boomed in the last 5 to 6 old ages which is due to flourishment in IT sector, Finance, Banking, Telecom, Biotechnolgy, Real estate, Retailing etc. As Joshi ( 2005 ) denotes many major hubs in the state lacks choice hotels and suites. Though the industry has developed a batch in the old decennary still there is demand for figure of suites required is under deficiency. He besides denoted that India will go one of the universe ‘s fastest turning touristry market and as suggested by him, the figure of foreign tourers have increased in the twelvemonth 2006 and 2007.

SWOT ANALYSIS of Hotel Industry in Tamilnadu.

Strength

  1. Natural and cultural diverseness: India on a whole is really rich in cultural heritage and values. While sing the province of Tamilnadu, its heritage and history day of the months back to B.C. , it has many historic topographic points and memorials. The province pocess three chief tourer musca volitanss in the state viz. Oatacamund, Kodaikanal, Courtrallam and it ‘s the topographic point where Rameswaram lies, one of two most spiritually of import topographic points in India for Hindu ‘s community. The province is along the southern coastal line of the state and has got many beautiful and cheery beaches along is shore. The province has become the part for concern as it has got all the transit means required and the province capital has one of the busiest ports in India. The province has got 8 national sanctuaries, and it has got many hills station including Ootacamund & A ; Kodaikanal.
  2. Demand Supply spread: There has ever been a mismatch between demand and supply of suites in Indian Hotel Industry. This has been the ground for higher room duties and the degree of tenancy. The demand is raised a batch as India is hosting the 2010 Commonwealth games, and most significantly the demand for Chennai will increase due to 2011 Cricket World Cup in India. Many star categorized hotels have come in of import metropoliss of Tamilnadu in the last decennary.
  3. Economic Growth: India ‘s economic system is turning to new highs and been predicted to be 2nd after China by 2050. India has now become a portion of G20 states which in bend denotes the growing of the Indian economic system. Chennai metropolis being one of the major concern hubs of India is Bourne to immense growing in close hereafter due to increase IT houses, turning Industry in Numberss, authorities touristry development, and other concern activities. Coimbatore, the other metropolis in Tamilnadu which was ab initio a hub for fabric industry has now turning out to be IT hub with many MNC ‘s started to hold their operations at that place. Due to industrial and automobile growing, the province of Tamilnadu has now become more occupied with the province holding 6 different car company workss. Overall the International and domestic economic growing has brought in immense chance for Hotel Industry in Tamilnadu. Many immense participant in the planetary market with planetary concatenation have started to walk in to Chennai market and along the province ( tamilnadu ) .

Failing

  1. Slow Implementation- Growth in the touristry sector is well slow when compared to other sections. Though the market demands have increased, the equal substructure installation for Hotel Industry is still missing. Lack of proper work force has ever been an issue in the industry.
  2. Regional Imbalance: Regional Imbalance of hotels is predominating a batch throughout India and that prevails in Tamilnadu besides. Still some of the tourer musca volitanss in Tamilnadu, there is n’t equal figure of suites for to increase the demand and develop that part to be major tourer topographic point. Due to this, those tourist topographic point parts are still under developing strategies and they lack the existent demand which they are capable of bring forthing.
  3. Capital Intensive: Initial cost involved in Hotel building undertaking ( i.e. ) cost of land is really high and contributes 50 % of the entire undertaking cost, whereas in other states it is about 15 % . This operates as a major limitation to the Indian hotel Industry, with Tamilnadu being no freedom to this context.
  4. Long Gestation Time period: Due to miss of proper authorities development strategy being actuated many rural tourer musca volitanss with cultural importance and heritage topographic points lack hotels. This is due to long gestation period for the hotel to acquire back its breakeven point and besides the future growing of the house is under huge uncertainty. As mentioned earlier land cost being high in India, clip period for Hotel development demands to be really fast in order flourish in the market. As of now this long growing period is doing a full halt to Hotel Industry development in those countries.

Oppurtunities

1. Rising Income: The inclination of disbursement has increased among American indians due to lift in income degrees. Peoples of different age groups are bound to pass on different purchases and are more edge to pass on leisure touristry on a whole.

2. Economy Rise: As stated in The Financial express ( 2008 ) , Overall Indian Hotel Industry is traveling through a healthy growing stage due to lifting economic system which has made many foreign companies and investors to come in India, which in bend has raised the tenancy in Hotels. Therefore due to economic system rise authorities have implied many strategies to develop touristry. It has besides stated that in Conde Nast Travaller ranking, India is been graded fourth among 167 states in most preferable travel finishs. This denoted that India has doing its grade on planetary touristry sector.

Menaces

  1. Global Recession: In the last twosome of old ages though the market for Hotel Industry has increased, the tenancy degree has decreased due to planetary recession. Due to this state of affairs, the per centum of concern travelers dropped to a great extent as the company ‘s restricted the travel disbursal for its employees. The dependence degree on foreign tourers is ever hazardous, as the economic depression has affected in all the developed companies and developing states across the universe. Hence at that place has been a immense fluctuation in International touristry.
  2. Rising Competition: Major International Hotel ironss are come ining Indian market as it is going the finish for economical growing. The bing market participants are besides conveying in batch of new installations and offers to pull clients. Hence endeavoring a topographic point in client head will turn out to be a feverish occupation. Therefore there will be a rise in competition among the exciting Hotel market.

Purpose:

The chief of this research is to research the cardinal factors act uponing the public presentation of the Hotel Industry in India, with particular accent on Tamilnadu.

Personal purposes include:

  • Preparation for myself in this cordial reception line which will steer me to develop my household concern to new highs in the market.
  • To promote Hoteliers make best usage of the information resources gathered in this research.

The demand for the survey emerges as more and more Hotel ironss have started affecting themselves in different type of complex concern theoretical accounts and besides they emphasize the demand for cost-efficiency.

Aims:

  1. To measure the yesteryear and present public presentation of Hotels in Tamilnadu.
  2. To categorise the nucleus factors of the identified tendencies.
  3. To understand the hereafter growing chances for the cordial reception sector in Tamilnadu.
  4. To supply proposals for the farther development on this sector with respects to the province of Tamilnadu.

Literature Review

The term Hotel in British jurisprudence is defined as the topographic point where a bonafide traveler can have nutrient and shelter provided he is in a place to for it and is fit status to have ( Yashroy.U, 2008 ) .

The beginning of hotels came to India from British people. Until late 1920 ‘s all the hotels in India were maintained by British and Swiss people. The fact of Chennai being a metropolitan metropolis day of the months back to 1639 when Chennai was used as chief port for trading by East India Company which was maintained by British ( Chennai Hotels, 2007 ) .

In current industrial universe, one of the most successful industries is Hotel Industry. Demand has ever been more than supply in all the metropoliss. As FDI limitations been eased off by authorities many MNC ‘s have opened their operation in India particularly in Tamilnadu. Indian economic system rise in planetary market and rise of concern activities in India has insisted for a demand of choice hotel suites for corporate and industrial people. This tendency of cordial reception development is important all over India. Leisure traveling has increased in India, which besides contributes to the factor of growing in Hotel Industry. Almost all the major hotel participants in the universe have their operations in India, which itself indicates the growing of Hotel Industry in India.

While sing the province of Tamilnadu Chennai, Coimbatore, Madurai, Trichy, Tuticorin are the major metropoliss and Ootacamund, Kodaikanal, Courtrallam, Yercaud, Kanyakumari are the chief tourer musca volitanss in the province. Demand supply mismatch has increased along all the above mentioned topographic points in footings of Hotel suites.

In the last few old ages the figure of inward tourers ( foreign tourer ) has increased and has been around 4.9 million in 2007, while outward tourers ( Indian traveling on foreign circuit ) have been around 8.3 million in 2006 ( ITOPC, 2008 ) . In the outward tourers section batch of travel has been concern travel while others have been leisure travel section. Since both the inbound and outbound touristry has increased, the demand for quality hotels in India has been lifting. India being a state of broad civilization and complex of universe category heritage is the chief ground for its tourer attractive force in the planetary sphere.

Sing the touristry in Tamilnadu, the domestic leisure travel is based on seasonality for the tourer musca volitanss and for metropoliss is based on full swing concern travel. Beside the rise in income degree of the people has been a chief ground for rise of leisure touristry in Tamilnadu. But still the bulk of Star category hotels are used for concern travels and Budget hotels are used for leisure travel.

Inbound Tourism Statistics

Foreign Tourists In India ( Number )

2001

2002

2003

2004

2005

2006

2007

2008

January

283750

228150

274215

337345

385977

459489

532088

584765

February

262306

227529

262692

331697

369844

439090

498806

560658

March

248965

225558

218473

293185

352094

391009

444186

509926

April

185338

155378

160941

223884

248416

309208

333945

369677

May

151098

132998

141508

185502

225394

255008

267758

290785

June

176716

143100

176324

223122

246970

278370

310104

344526

July

224432

186432

225359

272456

307870

337332

377474

August

196517

161477

204940

253301

273856

304387

360089

September

162326

151721

191339

226773

257184

297891

325893

October

181605

212191

260569

307447

347757

391399

440715

November

209685

243566

290583

385238

423837

442413

510987

December

319271

417527

479411

541571

575148

Entire

2282738

2073025

2726214

3457477

3918610

4447167

4977193

2660337

Beginning: Ministry of touristry, Govt.of India ( ITOPC, 2008 ) .

Domestic Travel Statisticss

Tourists Statistics – Tamil Nadu

Year

Domestic Tourists

2004

42279838

2005

43213228

2006

58340008

Beginning: Ministry of touristry, Govt. of India ( ITOPC, 2008 ) .

Outbound Tourism Statistics

Statisticss of Indian National Going Abroad

Year

No of Outbound Indians

Percentage Change over the previos twelvemonth

2000

4415513

7.3

2001

4564477

3.4

2002

4940244

8.2

2003

5350896

8.3

2004

6212809

16.1

2005

7184501

15.6

2006

8339614

16.1

Beginning: Ministry of touristry, Govt. of India ( ITOPC, 2008 ) .

The classs of hotels in India are of five sections. Those sections are Premium & A ; Luxury sections, Mid Market Segment, Heritage Hotels, Resorts, Budget Hotels, and Unclassified Hotels.

Premium and Luxury Segment

This section is based on major participants in the local and International market. The whole slot in this section comprises of 5 -star and 5 -star deluxe hotels which chiefly serves concern travelers and upmarket foreign travelers. These hotels fall into luxury section and they offer a high quality and higher scope of services. They tariffs and other service cost in considered to be expensive and is situated merely in metro metropoliss and major tourer musca volitanss. This section entirely contributed 30 % of entire figure of suites back in 2004. When comparing with Tamilnadu ‘s context, it contributes 15 % of entire figure of suites which is about half to the national section ratio ( Bhatia, 2004 ) .

Mid-Market Segment

This section is based on local participants in the market and little concatenation of hotels within the domestic market. The 3star and 4star hotels falls under this section, and they chiefly cater to the mean domestic and foreign leisure traveler, along with domestic concern travelers as they about offer all the services as of premium hotels under low cost than the premium as the revenue enhancement constituent for this sector is less than that of luxury and premium sections. This section contributes 30 % of the entire figure of suites in Chennai, Coimbatore, and Madurai – major metropoliss in Tamilnadu ( HVS International, 2009 ) .

Budget Section

This section has emerged due to liberalisation in economic system and is been chiefly catered to middle category people with higher disposable income. This category comprises of 1 star and 2 star hotel. This type of hotels holds the major per centum of being in the province of Tamilnadu. This section caters for domestic travelers who prefer moderately priced adjustment with limited luxury, and offers particular seasonal price reductions for domestic tourer bundles. Low cost and good service is the chief head of this hotel section.

Heritage Section

This section is classified in the recent old ages to denote the hotels in castles, palaces, garrisons, and other edifices which were constructed before 1950. These traditional constructions symbolise the atmosphere and luxury life style of the past aureate epoch ( Ghosh, 2005 ) . They have come to limelight with their lesser initial capital and for mirroring the traditional life style of the yesteryear. These values have proved to be a major point of attractive force and concern for these hotels. While sing the context of Tamilnadu there are more than 10 hotels in being ( HHIMT, 2006 ) .

Unclassified or Other Sections

This section of hotels and motels are spread out throughout the state. If taken into history these contribute 50 % of room ‘s tenancy in India. Their chief point of gross revenues income is low pricing policy. However some of them came into prominence on history due to increase in tourist congestion in major metropoliss and tourist musca volitanss. These hotels officially now contribute 19 % of the Industry.

Performance steps in hotel direction

The public presentation of hotel belongings and ironss can be measured in several ways. The simple method would be measuring room rates and tenancy ratios. Another of import step with respects to occupancy rates is the Average Daily Room Rate ( ARR ) . This is manipulated by spliting the gross with the entire figure of suites occupied. This tenancy ratio is besides comparatively of import as that of ARR because it is an of import index of profitableness. The rate of tenancy is manipulated with figure of suites occupied by figure of suites available ( Sola et.al, 1997, p.85 ) .

Market construct of Hotels

As mentioned by many writers, Hotel is an commercial cordial reception establishment which offers services and tonss of installations to its clients on assorted cost factors facets ( Ghosh, 2005 ) .

All the five factors denoted in the factor are the footings related to hotel selling construct. The term Location refers the geographic location of the hotel whether is the hotel is present in a metropolis, rural country, or a tourer topographic point etc. It denotes to attractive characteristics of the signifier, handiness to the hotel, convenience factor, along with the milieus. The term installations refers to classy suites, eating houses, leisure characteristics, bars, feast halls and diversion installations ( Weissinger, 2000 ) .. The term Service refers to the quality of the installations offered and the extent to which it reaches to the consumers, handiness of that service offered ( Hoque, 2002 ) .Price factor implies the value given to its installations and services offered to clients. The Image is a critical selling factor as it portrays the hotel in the market and to the clients. This image is obtained from the above mentioned factors. For to keep this factor all other factor have to be streamlined ( Ghosh, 2005 ) .

Performance of Hotels in Tamilnadu

The chief focal point the tenancy forms of hotels two major metropolitan metropoliss and two major tourist musca volitanss of Tamilnadu.

The two major metropoliss to be discussed are Chennai and Coimbatore and the two major tourer musca volitanss are Ootacamund and Kodaikanal.

The per centum of tenancy rate in Chennai has risen by 12 % in the current 2009 -2010 fiscal twelvemonth after a diminution in 2008 – 09 by 13 % due to planetary recession. While in the instance of Coimbatore, though the industry was besides affected by recession in 2009, it dropped merely by 5 % sing its growing ratio for the past decennary with an mean rise of 6 % per twelvemonth. The industry has besides risen in current 2009 – 10 fiscal twelvemonth by 10 % . Both the metropoliss are expected to hold 16 new hotels, commercial serviced flats for MNC ‘s over the following 5 old ages. Both the metropoliss have become an IT hub in the southern portion o India. Chennai is amongst the seven major metropolitan metropoliss, while Coimbatore and Ootacamund has become one amongst the 12 other major metropoliss in the Hospitality and Industrial growing list ( HVS & A ; FHRAI study, 2009 ) .

The public presentation of Hotel Industry in Chennai metropolis saw a diminution in first half of 2009 as there was cost film editing activities taken by IT & A ; ITeS sectors and other concern sectors along with diminution in travel and amusement. Though there was worsen the metropolis had the gap of two new leading hotel belongings Taj Mount route & A ; Lemon Tree. The industry by the terminal of 2009 saw a rise in tenancies as the concerns boomed once more and many new undertakings associated with travel and tenancy was announced. As mentioned earlier Chennai has ever had a steady rise in Hotel Industry ( HVS & A ; FHRAI study, 2009 ) .

The public presentation of Hotel Industry in Coimbatore has been turning with steady Growth stage and Demand. Coimbatore is popularly known as Manchester of the South. The metropolis itself is based on diversified economic system dwelling car – accessory sector, fabric sector, textile fabrication and majorly in the past 6 old ages service sector has boomed in the metropolis. The lower cost concern operations have raised the metropolis to prominence as a concern finish in Tamilnadu and now across India. The tenancy rate has risen from 64 % in 2005 to 79 % in 2009 though had a bead to 72 % in the start of 2009 due to planetary recession. Coimbatore besides has close propinquity to Nligiris which implies that the demand for the Leisure section will lift in the following few old ages. The current Star rated tenancy of 350 suites is expected to lift to about 875 suites which add force per unit area to the demand of upgrade with the public presentation of hotels in a short term ( Times, 2009 ) .

The being of Ootacamund or in short term called Ooty, one of the major tourer finishs in India and has clearly marked as one amongst the other 12 major metropoliss in India with its touristry Industrial growing. It is one of the primary hills station in South India. It is easy accessible via route and railroads from Coimbatore, Chennai & A ; Bangalore. Ooty has retained its name as a Hills station tourer finish and therefore many advanced and eco friendly hotels have come up nearby to the wildlife finishs. It is surrounded by natural sceneries, lakes, wildlife sanctuaries and many others. Domestic travel to this finish is being increasing at a higher gait ( Kumar, 2010 ) . The hotel tenancy has increased from 44 % in 2005 to 59 % in 2009 ( HVS & A ; FHRAI study, 2009 ) .

Kodaikanal is another major hill station in Tamilnadu. Tough Kodaikanal is categorised under developing urban countries, it still remains untasted by urban development and heavy population as that of Ooty. It has got entree from all the major metropoliss in Tamilnadu and from Kerala every bit good. Though the figure of Hotels in Kodaikanal is less than that of Ooty, they offer iunparelled experience in footings of comfort and services. It is surrounded by hills, immense lake, and figure of Parkss, museums, and heritage topographic points. There are two five star hotels, three four star hotels, more than 10 three star hotels in Kodaikanal. It is an intense developing tourer topographic point in India ( Agarwal, 2007 )

Principle factors for growing of Hotels in India ( Tamilnadu )

The factors which influence the tenancy rate of Hotels, and their mean room cost across the state are Domestic travel, International Arrivals, Health and Medical touristry, Business travel, MICE – Meetings. Incentives. Conferences. Exhibitons.

The Domestic travel is the huge turning market in India. Domestic Guests market is considered to be the most of import section for Indian hotel Industry, which accounted to 71.7 % of all invitees in 2004- 05 ( HVS, 2006 ) .

The effectual counsel function for domestic travel is played by Budget air hose, or low cost bearers. These have played a critical function in short concern trips, short visits etc. Due to this a individual from Chennai can travel to Delhi in the forenoon, make his work over at that place and come back in the same twenty-four hours flushing. This has made people ‘s work more convenient and easier than earlier, ab initio the cost factor played a critical function in taking air hoses. They were merely used by higher concern people as the ticket menu was costlier but so after the entry budget air hoses in the market the frequence of air travel and the figure of domestic travelers has been increasing from the initial entry period. The figure of finishs has increased due to lifting air trafiic. So connectivity to assorted finishs from one individual finish is now really much possible. Now all the major private bearers, authorities bearers, and other little participants in the market trade with budget air hoses. They are Jetlite, Jetkonnect, Spice Jet, Simplifly deccan, Air India Domestic once Indian Airlines, Go air, Paramount, Indigo and other new participants which are in the waiting line for launch ( Goyal, 2009 ) .

Tourists Statistics – Tamil Nadu

Year

Domestic Tourists

2004

42279838

2005

43213228

2006

58340008

Beginning: Ministry of touristry, Govt. of India ( ITOPC, 2008 )

International reachings have been increasing steadily as the Business travels due to MNC ‘s, leisure trips, and other trips have increased. Many Private and Government Indian bearers are now been operated to assorted finishs in the universe which plays a critical function for the rise in International reachings. Governments tourism scheme Incredible India is the most successful program implemented by touristry ministry. This run has brought in many aliens. This peculiar strategy has offered many advantages for circuit bundles. Hence the circuit operators are making aggressive selling and attractive bundle offers to pull foreign tourers to India. The tabular array below suggest that twelvemonth 2008 has attracted around 5.4 million tourers from around the universe, which is 5.6 % more than old twelvemonth. The estimated foreign exchange net incomes generated in the twelvemonth 2008 was 50730 crores which are 14.4 % more than that of the old twelvemonth. The foreign exchange gaining in footings of US dollars was 11747 US million $ which is 9.3 % rise than the old twelvemonth. Hence the rate of tourer ‘s reaching and the income has increased which in bend has resulted in growing of Indian hotel industry. In conformity to an official reappraisal the impressive influx is one of the chief ground for the rise in air hose riders, which in bend as the consequence of intensive advertisement run done by the Ministry of touristry ( Travel & A ; Tourism, 2005 ) .

Year

Foreign

Tourists

Arrivals

( in nos. )

Percentage

Change Over Previous Year

Estimated Foreign Exchange Earnings ( Rs. In Crore )

Percentage of Change Over Previous Year

Estimated Foreign

Exchange

( in Million US $ )

Percentage Over Previous Year

1999

2481928

— –

12951

— —

3009

— — –

2000

2649378

6.7

15626

20.6

3460

15.0

2001

2537282

-4.2

15083

-3.5

3198

-7.6

2002

2384364

-6.0

15064

-0.1

3103

-3.0

2003

2726214

14.3

20729

37.6

4463

43.8

2004

3457477

26.8

27944

34.8

6170

38.2

2005

3918610

13.3

33123

18.5

7493

21.4

2006

4447167

13.5

39025

17.8

8634

15.2

2007

5081504

14.3

44360

13.7

10729

24.3

2008

5366966

5.6

50730

14.4

11747

9.3

Beginning: Ministry Of Tourism India ( 2009 ) .

MarketSegmentation

2008-2009

Five-Star

AllIndia

Composition

Deluxe

Five-Star

Four-Star

Three-Star

Two-Star

One-Star

Heritage

Others

Average

Number of Responses 25 38 55 309 188 54 22 32 723

Airline Crew 10.3 6.1 1.4 1.1 0.4 0.5 0.8 0.3 1.4

Business Traveller – Domestic

16.0

22.7

33.0

36.4

41.6

48.1

15.8

43.8

36.6

Business Traveller – Foreign 23.3 20.4 18.6 9.4 7.1 8.9 7.0 7.5 10.4

Complimentary Rooms

2.4

1.6

1.6

1.7

1.7

1.4

3.0

1.3

1.7

Domestic – Tourists/Leisure FIT 12.3 10.5 13.8 17.5 22.0 22.8 18.0 24.2 18.6

Foreign – Tourists/Leisure FIT

13.5

10.7

7.4

7.7

6.5

4.5

18.6

5.0

7.7

Meeting Par ticipants ( Less than 100 Attendants ) 3.7 2.7 4.5 4.2 3.0 1.7 3.1 3.2 3.5

Meeting Par ticipants ( Over 100 Attendants )

9.5

9.4

6.1

7.3

5.2

4.0

3.8

5.8

6.4

Tour Groups – Domestic 2.0 2.7 4.3 6.8 7.5 5.2 5.3 5.1 6.2

Tour Groups – Foreign

5.7

7.5

5.9

5.2

3.2

1.4

23.5

1.1

5.0

Other

1.4

5.6

3.5

2.8

1.9

1.5

1.2

2.6

2.5

Entire

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0