For the Calorie witting and the weight witting users of dairy merchandises there is some good intelligence from the topmost trade name in Indian dairy products—‘Amul. ’ Its recent debuts include ‘Amul Lite’ –a low-calorie staff of life spread and ‘Amul Lite and Trim Milk’—a long life skimmed milk with zero fat content. ‘Amul Lite’—low-fat. low-calorie and low-cholesterol staff of life spread—is a healthier replacement for other bread spreads such as butter and oleo which have at least 26 % more fat and calorie content. The entire fat content in ‘Amul Lite’ is 59 % as compared to 80 % in butter and oleo.
And. the Calorie content in 100 gms of ‘Amul Lite’ is 531 as compared to 720 Calories in butter and oleo of equal measure. Bing a low-fat. low-cholesterol bread spread. ‘Amul Lite’ is peculiarly suited to those for whom ingestion of high cholesterin and high saturated fat merchandises are restricted. Its low-fat and low-cholesterol content reduces opportunities of bosom complaints as it is low on concentrated fat and high on PUFA. Omega-3 and Omega-6 fat contents which help to keep healthy cholesterin degrees.
It is farther fortified with Vitamin A and Vitamin D which aid to better vision and healthy tegument. For a start. ‘Amul Lite’ has been introduced in 200gms plastic containers which cost Rs. 32. 00 each. The shelf life of “Amul Lite’ is six months under refrigerated conditions. ‘Amul Lite’ is produced in ISO-9000 certified fully-automated works under rigorous hygienic conditions and it carries the AGMARK quality enfranchisement. ‘Amul Lite Slim and Trim Milk’ is a fresh. long life skimmed milk processed with Ultra High Temperature ( UHT ) engineering which does non affect usage of any preservatives.
The UHT engineering conserves maximal spirit. gustatory sensation and nutritionary value of milk at the same time guaranting zero microbic activation. Protected from air and visible radiation through sterile packaging system. ‘Amul Lite Slim and Trim Milk’ offers a shelf life of 6 months without infrigidation. ‘Amul Lite Slim and Trim Milk’ is rich in proteins. vitamins and minerals of natural milk with nothing fat and cholesterin content. It is available in 1 litre. 500ml and 200ml tetra battalions.
‘Amul’ is the trade name name of Gujarat Cooperative Milk Marketing Federation Limited ( GCMMF ) which revolutionized the production and distribution of diary merchandises in India and became a theoretical account for development of dairy co-ops in India. The trade name name has become so popular that today the co-op is recognized by its trade name name. Harmonizing to informations provided by the co-op. the ‘Amul’ milk processing workss have a handling capacity of 10. 16 million litres per twenty-four hours and the turnover of the co-op for the twelvemonth 2006-2007 was 42. 778 million rupees or 1. 050 million US dollars.
‘Amul’ has an astonishing scope of dairy merchandises which include butter. bread spread. a assortment of cheese. Sweets. fresh milk. fresh pick. ghee ( clarified butter ) . infant milk and milk nutrient. milk pulverization. condensed milk. diary bleaching agents. curd merchandises. ice picks. cocoas. malted milk nutrient ( brown drink ) . flavoured milk. cold java and wellness drink. ‘Amul’ is the largest exporter of Indian dairy merchandises with a ‘Trading House’ position. It exports ghee. butter. curd merchandises. Sweets. brown drink. infant milk nutrient. cheese. malai paneer and long life milk and fresh pick to the United States of America. gulf states and Singapore.
Recently. ‘Amul’ embarked on a direct retailing venture by making ‘Amul Utterly Delicious’ parlor in Ahmedabad. Bangalore. Baroda. Delhi. Mumbai and Surat. AMUL BECOMES INDIA’S LARGEST FOOD BUSINESS Amul. a trade name of the Gujarat Co-operative Milk Marketing Federation ( GCMMF ) . an apex organic structure of 13 milk co-operatives. has clocked a turnover of Rs 4. 300 crores ( $ 1. 2 billion ) during financial 2006-07 to go a billion-dollar entity. The consequences will be officially declared within a twosome of yearss.
The ambitious federation has now set its eyes on the Rs 10. 000-crore grade over the following three old ages. It took four decennaries to Amul to go Rs 2. 000-crore entity. But. the turnover doubled to over Rs 4. 300 crores within nine old ages from 1999 to 2007. GCMMF has several successful selling runs in India. Amul butter miss is one of the longest tally ad run in the state. The federation sold liquid milk deserving Rs 1. 200 crores in financial 2006-07 and aims to traverse Rs 1. 500-crore grade in FY 2007-8.