Imc Campaign Essay

Regular public transport users reports a substantially higher score, with a P-value of 0. 1 * Just like in factor 1, there seemed to be a relationship between this factor and the residence and their destination as post hoc tests suggested that individuals revealing to and from the western suburbs scored lower. * There is a moderate relationship with those with a drivers license and those with car access, as they score slightly lower than those without, P value= 0. 01 Factor 3- Price- This factor measures the extent of how cheap public transport as opposed to other alternatives and whether is it good value for money.

A high score on this factor would mean- the individual sees public transport as good value for money and is a cost effective way of traveling. Relationships found in this factor (price) include- * There is a moderately strong relationship with factor 4 with r=O. 4 with a weak relationship of r=O. 45 with age * A relationship is displayed with residence as people of the western suburbs were more likely to score this factor high than in other areas. Those that employed full time, not students and car access each scored higher in this factor Factor 4- Reliability- This factor measures the extent to how an individual can rely on public transport in getting them on time and to the right destination. A high score on this factor would mean- reliability to perceive to be quite high and individual agrees that public transport get them to the right destination on time. Relationships found in this factor (reliability) include- * Quite a strong relationship Witt Regular public transport users was Dunn Witt a P value of 0. 2 and they were far more likely to score lower in this factor than non- users * A moderate relationship was shown with sex as females scored slightly higher than males and age with r=O. 47 and P * Those who were working, whether part time or full time, scored lower for this factor * Individuals that were not in easy walking distance tended to score higher on this factor * Unlike factors 1, 2, and 3, people in the lower income brackets rate this factor lower than in other rackets for this factor. Recommendations- 1 .

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Technological Upgrade- This is recommended as it can assist in all the factors to help the public transport authority achieves their goals. Research shows that individuals in the western suburbs scored lower for safety and so did women and responders that were in the two upper income brackets. A way to improve their perceptions in this could be to increase certain technological features such as surveillance cameras, extra emergency buttons and devices on the transport that can provide them with direct communication with driver or someone in the operations room.

Another way technology can assist is having a tap and go swipe card system, where public transport users can top up and swipe or beep their card in rather than having to line up to purchase their ticket. This not only can increase convenience and speed up boarding process, but to help promote the use of them, public transport authority can make the prices slightly cheaper and have deals to help with price as research indicates that non-regular users scored substantially lower in this factor along with people in the western suburbs.

Also, on another note, this could also help the public rainspout authority keep track of their patron’s activities on public transport for them to be able to create other strategies to achieve their goals. Interpretations have conveyed that when it came to reliability, men scored significantly lower and so did regular public transport users. To improve their perceptions, real time updates can be provided on devices or an app and can show patrons exactly where the bus, train, ferry etc. Is expected.

From this patrons can know in advance whether anything will be running late and therefore can plan alternatives. 2. Operational Improvements- As interpretations have shown, there are certain audiences that are scoring lower for certain factors, which can be fixed by slight changes and improvement in the operations sector of the public transport authority. Research shows that responders traveling to and from the western suburbs, regular users and people with the two upper income brackets scored lower for safety.

Operations can appoint more wardens to patrol trains and bus etc. So users can feel safer on it, especially in western suburbs and later at night, or at peak hour times when regular users and traveling to and from work. Another way tort improving the way public transport operations is to nave better parking management for the convenience of people who lived further from public transport access so people with licenses and car access can drive to their public transport stops and park with convenience as they score slightly lower than those without, P value= 0. 1 . Also users in the western suburbs also scored lower for this factor, therefore the public transport authority can possibly increase number to stops in the western suburbs or increase their services there. For pricing, although full time employees, non- students and ones with car access cored higher in the factor and same with residence in the western suburbs, that leaves a wide range of users that scored lower. It was also found that not being employed was more common than those in the western and eastern suburbs.

A way to help public transport authority could be to plan a new pricing strategy, that benefits not only people who were unemployed, but also students, and people who were employed. Lastly, a way to improve operations to help the public authority achieve its goals would be to reduce traffic therefore increasing reliability. There was a moderately throng relationship with regular users and found that users traveling in the same region was far more likely to be regular than those traveling between suburban areas.

This could be that traveling out of their region would take too long due to traffic congestion. Traffic congestion could be reduced by providing lanes only for buses. Furthermore a more refined design of the time table for trains so they don’t clash where trains have to stay idol at certain stops to wait for other trains causing delays, this could be especially for peak hour times as those who were working, whether part time or full time, scored lower for this factor.