Consumer buying preferences towards technological goods produced using sustainable business practices Essay

1. Abstract

This study shows informations on consumer behavior as primary research and secondary informations from literature about sustainability. sustainable concern patterns and consumer behavior towards sustainable produced goods. The footings sustainability and sustainable concern patterns will be examined in more item. Datas gathered from primary research will assist to acquire a better apprehension on consumer behavior. by analysis and presentation in pie charts and saloon charts. Methods of informations roll uping will be examined and the usage of studies and questionnaire every bit good.

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2. Introduction

This study will look into consumer purchasing penchants towards technological goods produced utilizing sustainable concern patterns. The term sustainability was foremost defined by the UN World Commission in its 1987 published study called “Our Common Future” . which defined it as: …development which meets the demands of current coevalss without compromising the ability of future coevalss to run into their ain demands.

Since the clime alteration and its impact on the environment people became more cognizant of the significance of sustainability. Besides companies strive to implement sustainable concern patterns to forestall farther injury to the environment and to better their efficiency to take down costs and to heighten quality. which in bend satisfies clients and employees.

This study will demo that companies utilizing sustainable concern patterns have an advantage in today’s economic system and consumers will put more clip and money in technological goods produced utilizing sustainable concern patterns. Techniques on how information was gathered will be elucidated in the methodological analysis subdivision and the consequences will be presented in subdivision 5.

3. Literature Reappraisal

Several literature resources about the subjects sustainability. sustainable concern practises. consumer behavior and the environment were available. Key findings in literature show that impacts on the environment have led concerns every bit good as people to rethink the manner they use resources.

Due to media influence in past decennaries many people became cognizant of planetary heating. pollution. the ozone bed depletion and its negative effects on nature and wellness of humanity. An article about sustainable concern patterns suggests that companies of assorted sectors should utilize their ain set of techniques to accomplish their ain version of sustainability.

Furthermore assorted literatures show that most developments in concern patterns came from originative believing about redesigning production rhythms while keeping consumer demands with the environment in head. Ecoefficiency is the term used by some companies to depict their purposes towards more sustainability. The World Business Council. an association of large corporations defines Ecoefficiency as: “as being achieved by the bringing of competitively priced goods and services that satisfy human demands and convey quality of life. while increasingly cut downing ecological impacts and resource strength throughout the life rhythm. to a degree at least in line with the Earth?s estimated transporting capacity” . This definition is singular in its place to human demands and value of life. and can be interpreted as a move off from “materialism” and part to meeting demands for human wellbeing. Most literature offered a large assortment of subtopics around sustainability. sustainable concern patterns and consumer behavior. which may travel manner far for intents of this study.

4. Methodology

Primary research was conducted with the assistance of studies and questionnaires. The sample consisted of 40 people. who answered 10 inquiries around the subject consumer purchasing penchants towards technological goods produced utilizing sustainable concern patterns. The questionnaire took about 10 proceedingss to finish and participants were asked that the oldest member of each family should return the consequences by terminal of the month. Surveies are one of the fastest methods to garner information presents. due the possibility to carry on them online every bit good.

In the questionnaire participants of ages 30 and above were asked basic inquiries like name. electronic mail. gender and age. Furthermore the questionnaire asked more specific inquiries like how would you outdo depict your family. one-year household income. if participants would purchase sustainable produced goods over normal rivals even if the monetary value was small higher and more to garner information about consumers purchasing penchants.

The questionnaire was designed to garner a batch of information in a short clip. To accomplish better consequences. phrases around the subject sustainability and sustainable concern patterns were formed so that participants had merely to click their favorite replies. Restrictions in primary research may be that the sample size could be increased more by appraising under 30 twelvemonth olds as good. Secondary research was undertaken with the assistance of on-line databases like summon. which is a database for all sorts of academic articles. Besides the study was based online due to its efficiency. because nowadays bulk of people have internet connexion.

5. Consequences

When asked the inquiry if participants would purchase an electronic device which is produced utilizing sustainable concern patterns instead than one that is non. even if it is more expensive 60 % responded with yes. 15 % of participants responded with sometimes and 25 % with no.

Furthermore the research was refined and responses by family were considered every bit good. to acquire more inside informations on consumer behavior:

The saloon chart above illustrates that households with under 16 twelvemonth old kids are most likely to put in sustainable produced goods. while aged twosomes are least likely to put in electronic devices. The most singular mark when looking at the saloon chart is that all except the aged twosomes seem to put more in electronic devices produced utilizing sustainable patterns. Singles seem to care every bit good with response of 3 ballots bespeaking the value sometimes and 4 bespeaking yes.

Families indicate 7 yes. 0 sometimes and 1 no. As seen households with under 16 twelvemonth old kids respond with 8 yes. 1 sometimes and 4 no. Overall twosomes. singles and aged people seem to care less than households and households with under 16 twelvemonth old kids. The consequences could hold been improved by look intoing more inquiries and planing more charts for presenting and construing informations. One more attack to better the consequences would hold been to increase the figure of participants by giving under 30 twelvemonth olds the chance to take part every bit good.

6. Decision

The purpose of this study was to look into consumer behavior in relation to sustainability. A study was conducted to garner information and to see how participants would react. Data collected utilizing this method helped planing saloon charts and pie charts. to exemplify per centums of participants voting for a specific reply. As decision bulk of consumers prefer to put in goods produced utilizing sustainable concern patterns instead than merchandises which are non. even if the monetary value is higher.

Families seemed to be most likely to put. while aged twosomes seemed non every bit much interested. Overall consumers tend to put more in sustainable goods. Secondary research showed that environmental consciousness may be a trigger for such determinations. This study besides showed that companies puting in sustainability can see a long tally profitableness in every sense. be it take downing production costs or driving up consumer and employee satisfaction.