Cdo Bugsay River Rafting A Corporate Strategy Tourism Essay

The Philippine travel and touristry market continues to stay positive despite the planetary economic recession. Foreign and domestic travel continued to increase. This, in bend, helped hike other travel-related sectors like travel adjustment, transit, auto lease, and travel retail. Attempts made by the Department of Tourism to advance touristry in the Philippines to both the domestic and foreign markets besides helped beef up growing in the sector, therefore decreasing the impact of the economic downswing to the industry.

A figure of statute laws have been passed to endorse up attempts and enterprises made by the Department of Tourism ( DOT ) . One illustration is the National Tourism Act of 2009, which aims to further develop travel and touristry as a agency of advancing economic growing. Furthermore, the Philippine Congress through its Budget Appropriation Act and the National Economic Authority ( NEDA ) through its Economic Resiliency Plan provided extra support to the DOT in order to back up its selling and substructure development undertakings. These steps taken by Congress and NEDA denote an increasing consciousness by the authorities of the importance of travel and touristry on economic recovery and growing of the state as whole.

In add-on, new ecotourism merchandises and services at the grassroots degree are being promoted by local governments to assist beef up travel and touristry in the Philippines. Local authorities governments are seeking to work the potency of touristry in their countries as a agency to hike the economic system of their communities. Some noteworthy illustrations of these include Island Banca Cruises in Cebu, Kultura Filipino in Intramuros, Pasig River Cruise in Pasig City, Sohotan Cave in Samar, and the Ecological, Environmental and Educational Adventure Tour ( EAT ) in Bohol. A figure of escapade and athleticss touristry activities such as plunging in Anilao, wakeboarding in Camarines Sur, surfing in Siargao, and white H2O rafting in Cagayan de Oro are similarly being promoted by local governments.

In 2009, wellness and wellness touristry was regarded the fastest turning travel and touristry class in the state. This was signified by the turning popularity of medical touristry in the Philippines, which is presently in demand amongst visitants from developed states like the US, Europe, Canada and the Middle East. This medical touristry finish placement was further strengthened when the Philippines hosted the World Tourism Congress in 2009, which served as a locale for the authorities to advance the state as a planetary wellness and wellness finish.

Similarly, the on-going building of the Bagong Nayong Pilipino Entertainment City in 2009 aid to further recognize the state ‘s dream of going one of the top amusement finishs in the universe. The amusement metropolis is said to house casinos, hotels, resorts, amusement Parkss, retirement small towns, amusement centres, art museums, athleticss installations, shopping promenades, and the largest fish tank in Asia. This new development, which is scheduled to open sometime in 2011, is expected to assist farther hike touristry in the state in the close hereafter.[ 1 ]

Except for the more popular finishs like Cebu and Boracay, nevertheless, small investing has been made in recent old ages to back up the touristry sector. The touristry industry has become reliant on a finish ‘s natural attractive force, which has now become the chief motive for tourers to see a topographic point. However, these natural attractive forces per Se, though alone and beautiful in their ain manner, are non sufficient to pull the Numberss required by the touristry industry. This is chiefly driven by the deficiency of substructure, limited investing in merchandises and services, deficient adjustment to back up growing, medium-to-low quality merchandises and services, and unequal transit to back up the industry itself.[ 2 ]

Harmonizing to the First Five Months Industry Report of the Department of Tourism ( 2010 ) , tourist volume in the state ‘s major finishs from January to May 2010 totaled to 3.65 million, an addition of 5.37 % vis-a-vis the same period in 2009. The motion of foreign tourers in cardinal tourer countries expanded by 12.81 % compared to the travel of domestic tourers, which merely posted 2.12 % growing.

Metro Manila is the taking finish with a portion of 23.2 % for 848,518 tourers remaining in adjustment installations. The East Asia market composed of China, Hong Kong, Japan, Korea and Taiwan is the Metro Manila ‘s chief beginning market, which accounted for 41.78 % of its entire visitants. Local tourers sing Metro Manila for touristry -related intents registered a portion of 35.4 % .

Tourist count in Cebu grew by 4.34 % for 734,531 visitants in the first five months of 2010. Visitors in Cebu accounted for a 20 % portion of the entire tourer volume in major finishs during the same period. Korea and Japan are the taking beginning markets for Cebu, with 30 % and 21 % portions severally.

Tourist count in Boracay increased by 12.15 % from January to May 2010, with foreign tourers remaining in hotels and resorts turning faster at 26 % than local tourers, which merely posted 6 % growing. Chinese and Chinese tourers in Boracay continued to lift. This was brought about chiefly by the addition in charter flight operations between Taipei and Kaohsiung in Taiwan and Shanghai to Kalibo.[ 3 ]

Travel and Tourism

Travel and touristry is now considered an built-in portion of the state ‘s economic system. It is seen as one of the fastest-growing industries in the state today. Tourism reaching outgos reached US $ 4.8 billion in 2007, a 1.01 % portion of the state ‘s US $ 475.4 billion GDP.

Filipino income from touristry was brought approximately by the inflow of foreign tourers, peculiarly from Korea, China, Russia, the United States and Europe. Besides, there has besides been a important addition in local tourers in our state, particularly from the Overseas Filipino workers ( OFW ) market. This is chiefly because of the roar of low-priced air travel.

Locals who celebrate vacations, particularly Christmas and Lenten seasons, frequently tend to travel out of town. Popular vacation finishs include Baguio, Boracay, Mt. Province, Tagaytay, Cebu, Laguna, Batangas, Zambales, La Union, and Palawan, among others. In bend, people in the states, prefer to pass their Christmas vacations in Manila.

An addition in local tourers in the state was observed during the period of 1997 to 2007. This addition in local tourers may once more be attributed to accelerated disposable income in general and the turning figure of Overseas Filipino Workers coming back to see their loved 1s at place during the vacations.

Most Filipinos stay in a topographic point at an norm of two to three yearss. This is because people frequently have to travel back to work after a weekend vacation. Further the roar of low-cost airfare has allowed many Filipinos to see tourer finishs that are farther off in shorter periods of clip.


Growth in the figure of tourers, both foreign and local, has increased demand for hotel adjustment and eating house services.

The rise in the figure of tourers besides created demand for existent estate developers, land and building companies, chiefly brought about by the increased demand for more hotels.

The tendency besides created demand for Internet connexions and nomadic phone/telephone services, as tourers tend to utilize these channels for choosing, look intoing and reserving tourer finishs and hotels. They besides use these to pay for their travel measures and for implementing security steps during their on trips.

Demand for travel insurance has besides increased because of the addition in tourers.[ 4 ]

Travel Retail Tendencies

Travel retail merchandises current value gross revenues grew by 7 % in 2009 to make 18.2 billion pesos

Slower growing in domestic touristry

Decline in outward touristry originating from the economic downswing and frights over the H1N1 virus

The figure of travel retail mercantile establishments in the Philippines grew marginally in 2009 to make 1,270

Package vacations continue to account for the largest portion of travel retail current value gross revenues

Spa packages show the fastest growing in current value footings

Marsman Tours & A ; Travel Corp remains the taking travel retail operator in 2009 with a value gross revenues portion of 10 %

Travel retail changeless value gross revenues are expected to turn at a CAGR of 10 % in 2014 to make 29.9 billion pesos[ 5 ]

Sports Tourism

Sports Tourism is defined as a specific travel outside of the usual environment for either inactive or active engagement in competitory athletics where athletics is the premier motivational ground for travel and the touristry or leisure component may move to reenforce the overall experience.

It may besides be defined as a combination of athleticss activities and travel. It consists of two wide classs of merchandises: a ) athleticss engagement travel ( travel for the intent of take parting in a athleticss, diversion, leisure or fittingness activity ) ; and B ) athleticss witness travel ( travel for the intent of spectating in athleticss, diversion, leisure or fittingness activities or events ) . ( Pitts 1997, p31 )

The World Tourism Organization ( WTO ) now recognizes athleticss touristry as an emerging market. Sports touristry events at the international, national and regional degrees really have a double-barrelled consequence – the direct consequence of the attending of the rivals and/or witnesss and attach toing individuals, and the indirect consequence of the selling of the finish, which lead to the subsequent flow of touristry in a state. This indirect consequence can be really big. Most of the touristry benefits of large sporting events are expected to be of this nature.

Today, touristry is the universe ‘s figure one industry while athleticss is regarded as the figure one industry in the leisure sector. Sports is an built-in portion of civilization, and while frequently viewed as a separate activity, it is inextricably linked to touristry. Sports can now be viewed as an attractive force within the broader touristry industry.

Sports Tourism is emerging as a cardinal constituent of touristry supply. Major touristry finishs are developing touristry merchandise constructs go arounding around pleasance athleticss. These constructs enable finishs to stand out amongst their rivals and increase their competitory border in the international sphere by pulling consumers who are acute on acquiring in touch with nature, and interacting with the community to bask more healthy and synergistic vacations.

Sports Tourism is has started to gain its repute as a multi-billion dollar concern and one of the fastest turning countries of the $ 4.5 trillion planetary travel and touristry industry. It has become a huge international concern pulling media coverage, investing, political involvement, going participants and witnesss.

By 2011, travel and touristry is expected to be more than 10 per centum of the planetary domestic merchandise. The economic systems of metropoliss, parts and even states around the universe are progressively reliant on the visiting golf player and skier or the going football, rugger or cricket protagonist. In some states, athletics can account for every bit much as 25 per centum of all touristry grosss.

Tendencies in touristry over the last decennary have shown that athleticss touristry is emerging as a really important section of the planetary tourer market. While touristry industry in the Philippines continues to turn, a important enlargement in the world-wide athleticss and diversion industry has besides been felt. These industries come together in the athleticss touristry sector. With the outgrowth of niche markets as a major factor in touristry development, the potency for growing in the sector is considerable.

The World Tourism Organization ( WTO ) and the International Olympic Committee ( IOC ) acknowledge athleticss and touristry as life forces for common apprehension, civilization and development of society through a cooperation understanding forged in 2001. Through this, they jointly assert both industries as interconnected and complementary and powerful forces for development, exciting investing, sustainable economic growing, and farther creative activity of employment and coevals of grosss.

Hong Kong-based Action Asia declared the Philippines as holding all the ingredients to go one of the universe ‘s great escapade travel finishs. The Filipino landscape is a natural oasis for escapade activities and athleticss touristry. Our 7,107 islands boast and offer every conceivable manner for escapade searchers. Yet, the state is still an unknown measure outside Asia.

While the state has already started to recognize that athleticss touristry is one ideal avenue to spur touristry growing in the state, it has non yet done its prep of developing the said sector.

The Philippine Department of Tourism ( DOT ) , which is the state ‘s lead bureau tasked to develop the touristry industry in the Philippines, has neither the policy nor operational influence over the policies or plans of the athleticss industry being administered by the Philippine Sports Commission ( PSC ) , much less the Philippine Olympic Committee ( POC ) , an independent entity that sanctions the state ‘s engagement in international competitions.

The Philippines has played host to a figure of international featuring events. Sadly, athleticss touristry chances, and particularly the touristry benefits, are sometimes lost or non maximized in all these hosted events because the linkages between the athleticss and touristry sectors are non yet established. Sporting activities, particularly events, have historically been organized by featuring organisations for strictly clean intents. Maximizing the touristry potency of the events has frequently non been a major consideration for the organisers, stand foring a possible failure of the market. Further, many featuring organisations rely on voluntaries, and may non hold good developed concern or organisational accomplishments or experience. Both of these factors can take to lost touristry chances. To get the better of this, better linkages need to be established between the sporting and touristry groups at all degrees – regional and national.

Senator Richard Gordon, former touristry secretary, has seen the demand to beef up this sector. In his proposed measure, SB 1834, entitled “ An Act Declaring and Implementing a National Policy for Tourism as the Primary Engine of Investment, Employment, Growth and National Development, And Supplying Necessary Incentives Therefore, ” the realignment of the Philippine Sports Commission under the Department of Tourism is proposed. It underscores the importance of athleticss competition in advancing touristry.

Like many niche touristry sectors, the athleticss touristry sector suffers from a deficiency of dependable informations on which to establish strategic decision-making. Even informations, which might assist mensurate the size of the sector, is non readily available. The Arrival/Departure Survey Card, a research tool used by the Department of Tourism in determining reachings and factors associated to tourism for its decision-making, does non still see athleticss in its checklist. Therefore far, the state has no bing informations on the extent or magnitude of the athleticss touristry and the economic impact it brings. Even the Philippine Sports Commission has no information on the extent of the athleticss industry, how many it employs and how much it contributes to the economic system.

Surely, there are still a batch of issues and hindrances which need to be addressed, viz. : coordination of the athleticss touristry industry, instruction and preparation, regulative issues ( e.g. visas, imposts ) on the industry, substructure demands of the industry, research and information aggregation demands and rating of the economic benefits of athleticss touristry.

The Philippines, by all agencies, can make so much in footings of developing the said market. Concrete mechanisms are yet to be institutionalized to maximise the athleticss touristry market.

While other states have started and in the procedure of developing schemes for their several athleticss touristry industry, the state is still at a deadlock in one niche market where we have all the potencies to vie. After all, the touristry industry is more than merely finishs but advanced selling every bit good.

The Filipino authorities, under the disposal of President Gloria Macapagal-Arroyo, started to acknowledge the importance of athleticss touristry as a accelerator for growing. However, the important relationship between athleticss and touristry is yet to be established at either the policy or operational degrees.[ 6 ]

Cagayan de Oro


Cagayan de Oro is considered the runing pot of Southern Philippines-the island of Mindanao, and the concern hub of Northern Mindanao, due to its handiness and concern growing. It is considered to be one of the most progressive and competitory metropoliss in the Philippines. Its economic system is mostly based on industry, commercialism, trade, services and touristry. It is besides regarded as the rafting capital of the Philippines.

Despite the planetary recession, more local and foreign tourers are expected to come to the metropolis due to the on-going building of the metropolis ‘s International Airport located in the Municipality of Laguindigan. This addition in foreign and local visitants is, in bend, expected to increase touristry activity in the part, doing Cagayan de Oro one of the major tourer finishs in the Philippines to watch out for. Cagayan de Oro ‘s concern clime is besides expected to lift with the inflow of tourers. New concern constitutions, eating houses and hotels are being set up due to the expected rise in consumer demand. Given Cagayan de Oro ‘s strategic location in the South and the on-going building of its International Airport, the metropolis ‘s advancement is expected to boom sometime shortly.

The metropolis is besides considered a favourite finish among business communities chiefly because of its legion convention centres, thereby doing it a convention finish of pick for concern people. Besides, business communities are attracted to the metropolis because of its stable peace and order state of affairs, urban comfortss with its many shopping centres and convenience shops, active private sector, good banking system and recognition installations, strategic location, transit and communicating.[ 7 ]


Cagayan de Oro is considered one of the many tourer attractive forces in the Philippines. It is a favourite finish among nature-lovers and adventurers since it is known for white water rafting. The metropolis is known for its river, the breathtaking Cagayan de Oro River, which really separates the towns of Cagayan de Oro and its neighbour, Bukidnon. Because of this, white water rafting has been the banner touristry activity promoted in the local authorities in partnership with the Department of Tourism. Because of the aggressive touristry run by the authorities, touristry in Cagayan de Oro has been increasing. Foreign and local tourers likewise come to Cagayan de Oro. In 2004, tourer reaching in the metropolis was registered at 307,820, an addition from 232,257 in 2003.

Other tourer finishs in Cagayan de Oro include the Gardens of Malasag Eco-Tourism Village, Mapawa Nature Park, Macahambus Cave and Gorge, and the Guadalupe Shrine, among others. Cagayan de Oro is besides considered a jump-off point to the island Eden of Camiguin and other interesting topographic points such as Divine Mercy Shrine in El Salvador City and the Canopy Walk in Claveria, Misamis Oriental.[ 8 ]


Cagayan de Oro is located along the cardinal seashore of Northern Mindanao, surrounding the states of Bukidnon and Lanao del Norte in the South, Macajalar Bay in the North, the municipality of Opol in the West, and Tagaloan, Misamis Oriental in the E.[ 9 ]


Its entire land country is 488.86 kmA? , which constitutes 13.9 % of the full state of Misamis Oriental. It includes 25 kilometres of coastline and the all right deep-water seaport of Macajalar Bay. 44.7 % of Cagayan de Oro is classified as agricultural land and 38.4 % is classified as unfastened infinites.[ 10 ]


Cagayan de Oro is politically subdivided into 80 barangays, the smallest administrative division in the Philippines. These barangays are grouped into two congressional territories: 24 in the 1st District ( West ) and 56 in the 2nd District ( East ) .[ 11 ]


Cebuano is the chief idiom used in Cagayan de Oro. English is the linguistic communication used in concern and is besides the linguistic communication used in most schools and universities. Locals are besides fluid in Filipino or Tagalog, the state ‘s national slang. Other idioms include Higaonon, Chinese, Spanish, Ilongo, Maranao, and Waray.[ 12 ]


Locals are a mixture of Spanish-American, Maranao, Bukidnon-Higaonon and Chinese descent. Based on the 2000 Census, 44 % of the population ( family ) are Visayan ( Binisaya or Bisaya ) , 22.15 % are Cebuano, 4.38 % are Boholano, and 28.07 % are of from other cultural groups.[ 13 ]


Roman Catholic is still the dominant faith in the metropolis. It represents about 85 % of the entire population. Other faiths include Seventh Day Adventist, Iglesia ni Cristo, Philippine Independent Church, United Church of Christ, CCF, and Islam.[ 14 ]


Cagayan de Oro celebrates its annual Kagay-an Festival on the 28th of August. The fete normally begins on the 26th and it lasts until the 28th of August. It is celebrated in award of the metropolis ‘s frequenter saint, Senor San Agustin. Some high spots of the festival include the Agro-Trade Fair, Miss Kagay-an, Higaonon Street Dancing, Golden Float Parade, and Halad sa Lambagohan. Culture shows, competitions and concerts are besides ever portion of the annual celebrations.[ 15 ]


The mean temperature in Cagayan de Oro for the whole twelvemonth is 28 A°C ( or 82 A°F ) . The metropolis receives a changeless sum of rainfall across the twelvemonth. April is considered the driest month while July is the wettest month. The rainy season starts in June and ends in November. The dry season begins in December and terminals in May. Nevertheless, the difference in the two seasons is non really apparent, given the metropolis ‘s tropical clime.[ 16 ]

Transportation system

Cagayan de Oro is accessible by land, by air and by sea transit.[ 17 ]


The Lumbia Airport, frequently called Cagayan de Oro Airport, serves flights from Cebu, Manila and Davao. Philippine Airlines, Zest Air, Cebu Pacific and Airphil Express all offer flights to the metropolis.[ 18 ]


Cagayan de Oro Port is a modern International haven located near the oral cavity of the Cagayan de Oro River. It serves regular boat trips to and from Manila, Cebu, Tagbilaran, Bacolod, Dumaguete, Iloilo, Iligan, and Jagna, Bohol. The port has two authorized cargo-handling operators and is one of the busiest havens in the Philippines.

Super Ferry

Cebu Ferries

Trans Asia

Negros Navigation

Sulpicio Lines

Gothong Lines[ 19 ]


Cagayan de Oro has a sufficient sum of land transit. One can easy roll around the metropolis by any agencies of coach, jeepney, cab or trike. There are three bus & A ; jeepney terminuss, which offer regular land trips:

Agora Integrated Bus Terminal offers regular land trips to and from Gingoog, Bukidnon, Kabacan, North Cotabato, Butuan, Surigao ( in the Caraga part ) , Davao, Tacurong and Balingoan ( ferry traveling for Camiguin ) .

Eastbound-Gusa Jeepney Terminal offers regular land trips to and from eastern towns of Misamis Oriental, Camp Philips, Libona and Manolo Fortich in Bukidnon.

Westbound-Bulua Integrated Bus and Jeepney Terminal offers regular land trips to and from western towns of Misamis Oriental including Laguindingan and El Salvador, Iligan, Marawi, Oroquieta, Ozamiz, Dipolog, Pagadian, Zamboanga and some parts of western Mindanao.[ 20 ]

Around the metropolis

Buss, jeepneys, taxis, multi-cabs and the alleged “ motorella ” ( similar to Thailand ‘s tuk-tuk ) are the chief manners of transit within Cagayan de Oro. Car leases are available. Metered taxis are preferred over flat-rate taxis, which are more expensive ( about triple the metre rate ) . Motorellas are slow but they are really accessible-they can be practically found everyplace in the metropolis. One does n’t hold to wait long for it to make full with riders. They travel set paths and they normally cost less than taxis. Jeepneys are by and large safer to take during the twenty-four hours than at dark and they are besides really low-cost. It is best to take a full 1 since an empty one normally has to wait for more riders. Like motorellas, jeepneys travel set paths on big hubs.[ 21 ]

Plague Analysis


The rafting industry of Cagayan de Oro is regulated by the authorities. Merely six companies are allowed to run in the market. Local authorities does non recognize new participants to come in the market. New participants are forced to purchase former participants in order to acquire in.


Business Climate[ 22 ]

Cagayan de Oro ‘s concern clime is characterized by the followers:

Stable peace and order state of affairs

High urbanised metropolis

Very active private concern sector

Clearly delineated countries for industries

Strong government-industry coaction

Presence of light industries

Good banking system and recognition installations

Strategic location vis-a-vis international and domestic markets

Center for transit and communicating in the part

Several shopping centres and convenience shops

Tax inducement regulation

Investing Climate[ 23 ]

In add-on to the Investment Incentives provided by jurisprudence and by the Local Government Code, a registered investor qualified under this Ordinance enjoys the undermentioned financial inducements:

1 ) . Exemption from local licence, fees, dues. Within three ( 3 ) old ages from the day of the month the concern starts operation, a registered investor under this Ordinance shall be to the full exempt from the:

Mayor ‘s license fee

Business Manager ‘s fee

Oath fee

Constructing Permit fee

Other sorts of local licences, fees, dues, imposed except regulative fees such as:

Health Certificate fee

Garbage Fee

Tax on Billboard

Tax on Weight & A ; Measures

Sanitary Permit fee

Fire Inspection Fee

Tax on Delivery Van

2 ) . Exemption in Business Tax from Gross Sales/Receipts. For a period of non more that six ( 6 ) old ages get downing from the day of the month of blessing of their application, registered investors shall be entitled to the undermentioned reductions/exemptions in concern revenue enhancement from the gross gross revenues or grosss earned or realized during the predating calendar twelvemonth.

First Year 100 % of Gross Sales/Receipts

Second Year 100 % of Gross Sales/Receipts

Third Year 100 % of Gross Sales/Receipts

Fourth Year 75 % of Gross Sales/Receipts

Fifth Year 50 % of Gross Sales/Receipts

Sixth Year 25 % of Gross Sales/Receipts

Seventh Year Taxable in Full

3 ) Exemption from Real Property Tax. The undermentioned existent belongingss, equipment or devices are exempted:

Commercial edifices and /or betterments and including part of the batch where said commercial edifice and/or betterment are found provided that the topic batch is owned by the applier or holding legal involvement therein ;

Equipment or devices or other investings for pollution control and environmental protection and fire protection equipment ;

Lands classified whether commercial or residential used entirely for parking intents ; provided that no commercial activity shall be conducted within the premises and that all available parking infinites shall be unfastened to the general populace ;

Lots really used as route batch ; provided that the same shall be unfastened to the general populace


Socio-economic profile

The socio-economic profile of Cagayan de Oro is characterized by a combination of the undermentioned factors: rapid population addition, rich agricultural and forest lands, the copiousness of minerals, scenic tourer musca volitanss, organic structures of H2O, good substructure and public-service corporations, the concentration of wellness, educational and research centres, a typhoon-free clime, and a favourable peace and order status.[ 24 ]

Agribusiness[ 25 ]

Agricultural Production






Agricultural Area Cover

19,590 hour angle

20,508 hour angle.


Area Devoted to Crops

6,155 hour angle

6,906 hour angle.


Production ( in metric dozenss )

46,137A meitnerium.

44,716 meitnerium


Natural Resources


Non-Metallic Mineral Production ( value )

P 1,583,624.00


Industries[ 26 ]

Trade and Industry






Business Constitutions



Inflation Rate: Misamis Oriental



Cagayan de Oro City



Gross Regional Domestic Product ( at 1994=100 )



Misamis Oriental



Cagayan de Oro City



Banking Institutions ( including subdivisions )









Export Value



Import Value



Trade Balance ( Value )

P 1,478.706

P 2,067.531



Tourist Arrivals









City Administration[ 27 ]

Administrative and Political Profile




Farthest BarangayA A A A A A A


34.0 kilometer.

Nearest Barangay


0.9 kilometer.

Biggest in Area


4,397 hour angle

Smallest in Area

Barangay 39A

2,3230 hour angle.

Biggest in Population



Smallest in Population

Barangay 5




Most Dumbly


Populated Barangay


507A persons/ha.

Most Number of Registered Voters


22,190A electors ( 2003 )

Least Number of Registered Voters

Barangay 2

130 electors ( 2003 )




Income and Expenditures ( Actual )




898 M


ExpendituresA A A A

753 M


Land Area[ 28 ]

In Hectares

48, 885.8300


21, 249.3100


27, 636.0200



Non – Poblacion

43, 861.00

Population[ 29 ]

Population Size and growing





















Consumer Leisure and Recreation Trends in the Philippines

Spending on Leisure and Diversion

Spending on leisure and diversion grew by 38.44 % from P17.6 billion in 2000 to P23.5 billion in 2007. Box vacations had the lowest outgos among leisure goods ( P7 million ) . Despite low outgos, bundle vacations had the highest disbursement growing during the same period, with a 172.7 % growing rate. Low disbursement on bundle vacations was associated with the cost of purchasing or availing such trade goods.

A rise in leisure and diversion disbursement created a subsequent demand for sportswear, sun protection spectacless, featuring equipment, footwear, bars and eating houses, fuel and transit services, existent estate developers, golf classs, H2O, cosmetics and toilet articless.

Shoping for Leisure Goods

Spending on leisure and diversion goods represented the lowest consumer disbursement among all consumer merchandises in 2007, accomplishing merely.57 % or P23.5 billion of entire consumer outgos. Spending on leisure and diversion goods peaked in 2007. Likewise, passing portion was highest in 2007.

An improved Philippine economic system and a higher disposable income led to increase in consumer disbursement for leisure and diversion goods in 2007. However, Filipino consumers still give less precedence to these consumer goods.

Leisure Time

Males tend to prosecute more in strenuous leisure activities compared to females. Females prefer non-physical leisure activities to activities that required more physical strength. Walking, bike equitation and drive are said to be the most common out-of-door leisure activities in the Philippines.

Filipinos were said to be more physically active 10 old ages ago. With the tendency towards modernisation and technological promotions, leisure activities that involve physical activities are now barely pursued, and a turning figure of Filipinos are said to prosecute merely in indoor non-physical activities during their spare-time.

The 12 hours spent at place on mean give Filipinos about an hr or no clip at all for out-of-home leisure activities during weekdays, but about 12 hours per twenty-four hours for out-of-home leisure activities during weekends.

Attitudes toward Sports

Filipinos are by and large athleticss lovers. To a big extent, grasp on peculiar types of athleticss does non vary between genders.

Majority of Filipinos are exposure to athleticss that are more accessible with a limited clip and money. Merely a minority are exposed to athleticss that require expensive athleticss equipment.

There are five major squad athleticss that are rather popular in the Philippines. These are baseball, playground ball, football/soccer, hoops and volleyball. Boxing, golf, tennis, badminton and biking/cycling are besides popular among persons who are non into squad athleticss. Runing, weightlifting/power-lifting, aerobic exercises and soldierly humanistic disciplines are similarly popular, particularly among the health-conscious.

The most favorite H2O athletics amongst Filipinos is still swimming while scuba/underwater diving, kayaking, sailing and body/wind surfing are besides deriving popularity.

There is besides a turning tendency in outdoor, extreme and endurance athleticss, which are bit by bit deriving a undermentioned, particularly among the younger 1s and the environmentally witting nature-lovers. These athleticss include inline/roller skating, in-line hockey, kite/wake embarkation, kite/ski surfing, rock-climbing/scrambling, mountain climbing and Frisbee.

This general love for athleticss amongst Filipinos has led ingestion and growing of related goods and services to increase, peculiarly for athleticss vesture and equipment. The increasing figure of people prosecuting in different sorts of athleticss in the state has created more demand for sportswear and sports-related equipment.[ 30 ]


It is the duty of every rafting company to equilibrate its usage of nature with the preservation of rivers as a natural beginning of home ground. Some states have set ordinances sing the one-year and day-to-day operating times and the figure of balks sing the rivers at a given clip. These ordinances are non in topographic point in the Philippines yet. There have been cases abroad wherein struggles have sprung up in the yesteryear when rafting operators would alter the river bottoms by dredging the river either to acquire rid of safety jeopardies or to do more exciting white water characteristics. Although impermanent, changing the river bottoms creates a negative impact to riparian and aquatic ecosystems.

Whitewater rafting contributes non merely to the economic system of the part environing the river but besides to the overall economic system of the state it is located. In this instance, rafting contributes mostly non merely to the economic system of the states of Cagayan de Oro and Bukidnon but besides to the Filipino economic system every bit good.

Whitewater rafting can function as a agency to advance environmentalism, peculiarly eco-tourism, which is defined as “ touristry directed toward alien, frequently threatened, natural environments, particularly to back up preservation attempts and detect wildlife ” . By sing the beauty of rivers at first manus, invitees or tourers who would otherwise be apathetic to issues on the environment and preservation of rivers may derive a renewed desire to protect non merely the rivers and but besides the countries that surround it.[ 31 ]

Whitewater Rafting

White H2O rafting is a leisure athletics that has become popular since the mid-1970s. It is an out-of-door recreational activity that requires an inflatable boat or raft to track a river. This is typically done on different grades of white H2O or rapids.[ 32 ]

Whitewater Classification

Grade 1: ( Skill Level: Very Basic ) aˆ?

Rough H2O is really little and about non-existent. Small maneuvering is required.

Grade 2: ( Skill Level: Basic Paddling Skill ) aˆ?

Rough H2O and stones are present. Some maneuvering is required.

Grade 3: ( Skill Level: Experienced Paddling Skills ) aˆ?

Whitewater and little moving ridges can be seen. There may be a little bead but the danger is non yet considerable. Significant maneuvering is required.

Grade 4: ( Skill Level: Whitewater Experience ) aˆ?

Whitewater, moderate-sized moving ridges and stones can be seen. A moderate bead may be experienced. Crisp maneuvering is required.

Grade 5: ( Skill Level: Advance Whitewater Experience ) aˆ?

Whitewater, bigger moving ridges and big stones can be seen. A big bead may be experienced. Precise maneuvering is required.

Grade 6: ( Skill Level: Extreme Skill )

A successful completion of a Grade 6 rapid is considered to be a affair of utmost accomplishment or even sheer fortune.

Class 6 rapids are considered really unsafe and are non safely navigable. Significant white water, immense moving ridges and immense stones can be seen. Significant bead, which may badly damage rafting equipment, may be experienced. Voyaging Class 6 rapids may do serious hurt or decease to less skilled balks.[ 33 ]

Rafting Equipment

The tonss used today are usually inflatable boats, made up of heavy-duty, multilayered rubberized or vinyl fabric stuff with several independent air Chamberss. The size of tonss normally varies between 3.5m ( 11ft ) and 6m ( 20ft ) in length, and between 1.8m ( 6ft ) and 2.5m ( 8ft ) in breadth. Rafts besides come in different signifiers. The most common is the symmetrical raft maneuvered with a paddle at the after part. Tonss are propelled utilizing ordinary paddles. They usually carry about 4 to 12 individuals.[ 34 ]

Safety Precautions

White H2O rafting can be considered a unsafe athletics. This is the ground why basic safety safeguards must be observed before prosecuting in such an activity. Certain legislative steps for rafting operators exist in some states. In the Philippines, no such Torahs have been drafted yet. Most local operators merely subject themselves to self-regulation by acquiring themselves accredited by the International Rafting Foundation ( IRF ) and the Philippine National Red Cross. Some states require enfranchisement of outfitters, tonss and raft leaders to more rigorous regulations on equipment and processs. In general, the equipment used, the makings of the rafting operator and the raft ushers are normally taken into consideration. This is the ground why rafting companies normally highlight these qualities in their selling collaterals and advertisement. Safety is by and large considered a must-have.

By and big, rafting has become “ safer ” over the old ages. More specialised equipment has been developed and expertness in the athletics has overall increased.

Hazards in the athletics originate from both environmental jeopardies and irresponsible behaviour. Some features on rivers have been deemed of course insecure. Examples of these would be “ keeper fluid mechanicss ” , “ strainers ” ( e.g. fallen trees ) , dams ( chiefly low-head dikes, which produce river-wide keeper fluid mechanicss ) , undercut stones, and high waterfalls. The best and safest manner to avoid these natural jeopardies is to raft with experient ushers. Besides, it is besides recommended to raft merely when sober as many accidents have happened in the past due to rowdy behaviour of some drunk balks.

In order to emphasize on the duty each invitee would confront in this sort of activity, rafting operators frequently require their invitees excessively gestural waiver signifiers to bespeak their apprehension and credence of possible hazards. It is besides common pattern to get down a rafting activity with a talk on safety safeguards in order to educate clients about certain jobs that may originate during the activity and give them tips on what they should make to avoid them.[ 35 ]

Competitive Landscape

There are six chief participants in the market. These are Kagay, Rafting Adventure Philippines, Red Rafts, CDO Bugsay River Rafting, Great White, and Golden Friendship, severally.


Kagay ( translates to river ) is Cagayan de Oro ‘s prima white water rafting company. They use province of the art tonss and top-of-the-line equipment and offer year-around bundles runing from novices, which cover category 1-2 rapids, to progress classs, which cover the more complex category 3-4 rapids.

SAFETY is the company ‘s figure one precedence. They take pride on their experienced river ushers that have been trained by the International Rafting Foundation ( IRF ) , in footings of rafting techniques and safety processs, and by the Philippine National Red Cross, in footings of first-aid and CPR. Kagay makes certain that their invitees are given a safety and paddle ginger talk before the trip.[ 36 ]

Rafting Adventure Philippines

Rafting Adventure Philippines ( RAP ) once known as 1st Rafting Adventure was organized in 1995 with the end of presenting white water rafting in the Philippines. It is the PIONEER in white water rafting and river geographic expeditions in the state. It is accredited by the Department of Tourism. Their river ushers certified by the International Rafting Federation ( IRF ) for SAFETY criterions in managing river techniques and by the Philippine National Red Cross ( PNRC ) for First-Aid and CPR techniques.[ 37 ]

The Red Rafts

The Red Rafts claims to be the most experient and most professional white water rafting outfitter in Cagayan de Oro. They aim to supply the highest degrees of client satisfaction and professionalism in what they do. SAFETY is their paramount concern. They make usage of imported, trade name new and state-of-the-art equipment and they provide their invitees with a complete set of safety cogwheels like helmets, floatation devices, deliverance ropes, first-aid kit and dry bags.

Their staff are besides well-equipped and well-trained. They follow strict criterions of safety and exigency safeguards. Their ushers are besides trained by the Philippine National Red Cross in First-Aid, Basic Life Support and Swiftwater Rescue. They besides undergo Tourist Relations Training with the Department of Tourism and the Cagayan de Oro City Tourism Office.[ 38 ]

Great White Water Tours Corp

Great White Water Tours Corp guarantees a formula for a memorable river rafting experience. This includes delectable repasts, professional ushers, top-of-the-line equipment, beautiful scenery, and thrilling rapids. SAFETY and PROFESSIONALISM are of extreme importance to Great White. They offer half-day and whole twenty-four hours trip bundles depending on the invitee ‘s degree of experience and sense of escapade.[ 39 ]

A sum-up of the bundles and the services offered by each company is found in the Appendix.

Gross saless

Estimated gross revenues of Bugsay is presently at P569,800, which is merely approximately 19 % that of Kagay ‘s, the market leader.[ 40 ]


The summer months of April and May are still considered the peak months. January and February are considered the tilt.[ 41 ]

Market Share

Based on the information, Bugsay, with merely 6 % market portion, presently ranks 4th among the six rafting companies. The market is still dominated by the three large participants, Kagay ( 44 % ) 1st Rafting Adventure ( 30 % ) , and Red Raft ( 17 % ) , severally.[ 42 ]

Restriction of the Data

The informations given above merely covers gross revenues informations generated from the Basic Course, which includes Grade 1 to 3 rapids. There is no information available yet for the Advance Course, which covers Grade 3 and 4 rapids, and the Extreme Course, which cover Grade 4 and above rapids.

Market Research

First-hand information was generated from the prospective mark market, foreign and local tourers, who are into H2O athleticss activities. A on-line study was conducted among 46 qualified respondents from different parts of the universe. The study was to done for the intent of finding current behavioral forms and determination factors of the market in footings of taking a H2O athleticss activity to prosecute in. The study was besides done in order to measure the current image of CDO Bugsay and the general perceptual experience of river rafting in Cagayan de Oro. The questionnaire used for the survey can be found in the Appendix.

The undermentioned nowadayss the findings and analysis of the study:

Profile of the Respondents: Majority of the respondents were from the Philippines ( 61 % ) and India ( 33 % ) .

Battle: 74 % of the respondents prosecute in any sort of H2O athleticss activity. 26 % do non.

Type of Water Sports Activities: Among those who engage in H2O athleticss activities, the top 3 activities were:

Boating – 56 %

Scuba plunging – 47 %

Fishing – 35 %

Kayaking – 35 %

Willingness to Try:

Among those who do non prosecute in H2O athleticss activities, 46 % of them said they were interested to seek.

Among these 46 % , 61 % were interested to seek aqualung diving, 50 % were interested to seek either jet skiing or white H2O rafting, and 46 % were willing to seek surfboarding.

Company: Among those who engage in H2O athletics activities, 72 % go with their friends. 17 % go with their household or relations.

Purpose: 86 % spell for holiday or leisure intents. 18 % go because they either do it as a avocation or as portion of their pail list.

Planning: 43 % program their travel itinerary themselves. 43 % besides said it is planned by their friends.

Ave. Spending: 30 % spend $ 100- $ 200 for a trip. 20 % spend $ 50- $ 100.

Ave. Length of Stay: 57 % stay for 2-3 yearss per trip. 17 % stay for 4-6 yearss.

Meanss of Transportation system: 43 % prefer to take the plane. 33 % prefer to convey their ain auto.

Influencers ( where to travel ) : 88 % hear about which topographic points to travel from their friends. 51 % see it from Internet web logs.

States to see: 95 % of the respondents visit the Philippines to prosecute in H2O athleticss activities. 12 % go to Thailand.

Influencers ( what to make ) : 90 % are influenced by their friends on what type of H2O athleticss activity to make in a topographic point. 50 % merely turn to Google for suggestions.

Awareness of River Rafting in CDO: 61 % have heard of white H2O rafting in CDO. 39 % have non yet heard of it.

Test of River Rafting in CDO: 13 % have tried it. 87 % have non yet tried it.

Potential for Repeat: Among those who have tried it, 28 % are willing to seek it once more. 9 % are non.

Potential for Trial: Among those who have non tried it yet, 78 % are willing to seek. 4 % are non.

River Rafting Operator: 2 % have tried CDO Bugsay. 2 % have tried Kagay. 2 % have tried Red Rafts. 2 % have tried Great White. 2 % have tried Golden Friendship.

Customer Satisfaction: Among those who have tried it, 13 % were really satisfied with the service. 4 % were slightly satisfied. O % was non satisfied.

Awareness of CDO Bugsay: 13 % were cognizant of CDO Bugsay. 87 % have non heard of it yet.

Influencers ( CDO Bugsay ) : 57 % heard about CDO Bugsay from their friends. 43 % either heard it from their household, from their travel agent, or from Google.

Customer Satisfaction ( CDO Bugsay ) : 15 % would urge CDO Bugsay to their friends. 4 % would non.

A more elaborate sum-up of the study consequences can be found in the Appendix.